How to Get a Meeting with Anyone

The Untapped Selling Power of Contact Marketing

De: Stu Heinecke, Jay Conrad Levinson - foreword

Narrado por: Christopher Lane

Duración: 8 h y 12 m

Resumen del Editor

The hard part just got easy.

You know how to sell - that's your job, after all - but getting CEOs and other VIPs to call you back is the tricky part.

So what if that impossible-to-reach person weren't so impossible to reach after all?

Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.

In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results - results that other marketers considered impossible, with response rates as high as 100 percent; ROI in the tens, even thousands of percent; and costs per contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact's circle of influence.

How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away, so you can make the connections that are essential to your success.

©2016 Stu Heinecke (P)2015 Brilliance Audio, all rights reserved.

I re-read and listened to this book 3 times

best actionable advice I have read in years. thank you Stu. tremendously easy, fun, and will add $2,000,000.00 usd to my personal income quickly

This book makes my head swell with awesome ideas!

I originally thought this book was a summary of creative marketing techniques, but it's so much more. it's a treasure trove of ideas + step-by-step instructions on how to execute and follow up. I'm going to make a habit of rereading this book every year to keep up with the lessons I learned.

must read book

The best book you can read about contact marketing.
If you struggling to reach CEOs of big companies, after you read this book it will be not a problem at all anymore.

Okay, but a bit repetitive

I loved the idea of this book, offering anecdotes on how to connect with your targets. The stories were compelling, but the examples feel quite dated, such as the reading/spelling of various web sites where you can find target data (put that in the book notes). Also seemed like many of the anecdotes boiled down to "send them a customized cartoon", which isn't totally applicable to a non-media based sales process.

Great ideas and resources

This book provided practical guidance regarding developing a contact campaign. The list of resources were very helpful as well. I enjoyed the book.

If You Love Selling, You'll Love This Book

I think anyone who's really good a getting through to new business contacts, would agree, we're always looking to do better and improve our chances to win new professional relationships.
This book is my latest discovery of how to do that!
Enjoy!

"My word choice, Tangible"

Great content with properly structured application and resource instruction. I like books that begin improving business model as soon as you read them.
My word quote for this piece is tangible!

Guerrilla marketing rehash...

There are some cutesy ideas in this book. If you haven't read Levinson's then it could be an entertaining read.

Contact Marketing: This book is Full of Great Info

This book is so full of ideas, it hurt. I got tried of taking notes and wondered how I could implement it all. One Bite at a time, there is a lot of info crammed into this book. Worth every penny I paid.

interesting

some good take aways and I'm glad I listened - wish I had reviewed sooner ;)