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Product Marketing Misunderstood
- How to Establish Your Role, Authority, and Strategic Value
- Narrated by: Alex Picard
- Length: 4 hrs and 21 mins
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Product Marketing Misunderstood
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Publisher's summary
Product marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll get wildly different answers at best, blank expressions at worst.
Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.
Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do.
Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
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4 out of 5 stars
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
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Shortcut Your Startup
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A must read for start ups
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Good for people who don't have an experience with Agile and Lean Startup
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Scale
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5 out of 5 stars
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All stuff no fluff
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By: John Jantsch
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Duct Tape Selling
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3 out of 5 stars
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not quite for audible
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Agile Selling
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5 out of 5 stars
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Practical and insightful
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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4 out of 5 stars
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Audiobook requires regular book
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Combo Prospecting
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Performance4.5 out of 5 stars 117
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5 out of 5 stars
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Excellent Book
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Solving Problems with Design Thinking
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Performance4 out of 5 stars 79
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Story4 out of 5 stars 80
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5 out of 5 stars
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Excellent book for design thinkers
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Performance4.5 out of 5 stars 56
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It's when you're stuck in the day-to-day, putting out fires and cleaning up messes, that passion turns to frustration. Freedom seems somewhere between elusive and impossible. The secret to getting unstuck is process. This inspiring, informative field guide will prove it's possible to establish rigor and discipline for process while also increasing creativity, flexibility, and innovation. Process! will help you identify a handful of core processes that make your business uniquely valuable.
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1 out of 5 stars
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Missing Chapter Five
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
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Starts out strong...
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Who
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Performance4.5 out of 5 stars 1,213
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4 out of 5 stars
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Great book but need PDF of Scorecard material
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The Science of Growth
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Overall4 out of 5 stars 112
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Performance4.5 out of 5 stars 95
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Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- By Josh on 04-29-16
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What Customers Crave
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Overall4.5 out of 5 stars 173
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Performance4.5 out of 5 stars 158
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Story4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
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Moments of Impact
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Overall4 out of 5 stars 69
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Performance4.5 out of 5 stars 59
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Story4 out of 5 stars 59
Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.
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3 out of 5 stars
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Another audiobook failure. Buy the real book
- By Jonathan on 02-08-15
By: Chris Ertel, and others
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What listeners say about Product Marketing Misunderstood
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall1 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- Nate Johnson
- 03-28-23
This Book Was Misunderstood By Me... 🤣
I am a marketer / business consultant and bought this thinking it would share some insights into successful product marketing... offer tips on product marketing... things like this.
It does not.
If you are a product marketer in a large organization looking to further your career by understanding how to push ideas and justify your existence in a large organization this book is for you. I'm sure it's great at that.
I couldn't finish it though. It provided zero value if you are looking for tips, strategies, or ideas to make you a more effective at marketing a product.
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