![Eddie Yoon](https://images-na.ssl-images-amazon.com/images/S/amzn-author-media-prod/uqnclc7n1gp29shg39vshqegfl.__01_SX120_CR0,0,120,120__.jpg)
Eddie Yoon
![You're getting a free audiobook](https://m.media-amazon.com/images/G/01/seo/authors-project/acquisition-banners/seo-acquisition-banner-soundwave-desktop._CB1562597213_.gif)
You're getting a free audiobook.
You're getting a free audiobook.
Best Sellers
-
-
A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
-
-
Supplement to The Category Design Toolkit
- By Sean on 05-04-24
-
A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Release date: 05-12-23
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $14.95 or 1 credit
Sale price: $14.95 or 1 credit
-
-
-
The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders....
-
-
Hateful book with no new information if you’ve read Blue Ocean Strategy
- By Anon on 05-23-23
-
The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Release date: 04-19-23
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $19.95 or 1 credit
Sale price: $19.95 or 1 credit
-
-
-
The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....
-
-
Sort of a Handbook
- By Sean on 08-22-23
-
The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Release date: 06-30-23
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $19.95 or 1 credit
Sale price: $19.95 or 1 credit
-
-
-
Snow Leopard
- How Legendary Writers Create a Category of One
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own....
-
-
Different as In Better
- By Rich on 08-14-24
-
Snow Leopard
- How Legendary Writers Create a Category of One
- Narrated by: Jason DeFillippo
- Length: 7 hrs and 26 mins
- Release date: 02-15-23
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $19.95 or 1 credit
Sale price: $19.95 or 1 credit
-
-
-
Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different....
-
-
Excellent
- By dragonfly9 on 07-06-24
-
Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- Narrated by: Christopher Lochhead
- Length: 1 hr and 22 mins
- Release date: 10-21-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $6.95 or 1 credit
Sale price: $6.95 or 1 credit
-
-
-
Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- By: Eddie Yoon
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....
-
-
A Must-Read Marketing Jewel
- By Demian Valenzuela on 01-18-23
-
Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Release date: 05-05-17
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $11.17 or 1 credit
Sale price: $11.17 or 1 credit
Included in Plus membership -
-
-
How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale....
-
-
Niche Making Machine
- By Kissoflife on 08-21-24
-
How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- Narrated by: Jason DeFillippo
- Length: 54 mins
- Release date: 11-23-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $3.95 or 1 credit
Sale price: $3.95 or 1 credit
-
-
-
The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult"....
-
The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- Narrated by: Christopher Lochhead
- Length: 50 mins
- Release date: 11-15-21
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $3.95 or 1 credit
Sale price: $3.95 or 1 credit
-
-
-
No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business....
-
-
Love the book!
- By Amazon Customer on 01-28-24
-
No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- Narrated by: Christopher Lochhead
- Length: 1 hr and 5 mins
- Release date: 10-21-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $6.95 or 1 credit
Sale price: $6.95 or 1 credit
-
-
-
Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion....
-
-
Bitter, self-indulgent whining
- By Alan on 01-14-23
-
Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Release date: 01-11-23
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $3.95 or 1 credit
Sale price: $3.95 or 1 credit
-
-
-
The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- By: Category Pirates, Eddie Yoon, Nicolas Cole, and others
- Narrated by: Jason DeFillippo
- Length: 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business....
-
The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- Narrated by: Jason DeFillippo
- Length: 52 mins
- Release date: 01-17-23
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $3.95 or 1 credit
Sale price: $3.95 or 1 credit
-
-
-
How to Achieve Your Own Personal IPO
- A Very Different Approach to a Legendary Career
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
The same way startups work hard to one day achieve a legendary liquidity moment and go public, the same can be said about individuals who achieve a certain level of autonomy and financial freedom in their personal lives....
-
How to Achieve Your Own Personal IPO
- A Very Different Approach to a Legendary Career
- Narrated by: Christopher Lochhead
- Length: 27 mins
- Release date: 11-02-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $3.95 or 1 credit
Sale price: $3.95 or 1 credit
-
-
-
The Power of a Point of View
- Everything Is the Way it Is Because Someone Changed the Way It Was
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is....
-
The Power of a Point of View
- Everything Is the Way it Is Because Someone Changed the Way It Was
- Narrated by: Christopher Lochhead
- Length: 48 mins
- Release date: 11-07-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $3.95 or 1 credit
Sale price: $3.95 or 1 credit
-
-
-
DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules....
-
DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- Narrated by: Christopher Lochhead
- Length: 37 mins
- Release date: 11-02-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $3.95 or 1 credit
Sale price: $3.95 or 1 credit
-
-
-
A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- By: Category Pirates, Eddie Yoon, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else....
-
A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Release date: 01-11-23
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $3.95 or 1 credit
Sale price: $3.95 or 1 credit
-
-
-
A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it....
-
A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- Narrated by: Christopher Lochhead
- Length: 1 hr and 13 mins
- Release date: 01-06-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $6.95 or 1 credit
Sale price: $6.95 or 1 credit
-
-
-
The Lightning Strike Strategy
- How to Plan an Annual Marketing Strategy that Solidifies Your Leadership Position
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 1 hr and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year....
-
The Lightning Strike Strategy
- How to Plan an Annual Marketing Strategy that Solidifies Your Leadership Position
- Narrated by: Jason DeFillippo
- Length: 1 hr and 13 mins
- Release date: 01-17-23
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $6.95 or 1 credit
Sale price: $6.95 or 1 credit
-
-
-
Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Business media “platforms” and social media platforms have a problem. But all that is changing. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape...
-
Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- Narrated by: Christopher Lochhead
- Length: 41 mins
- Release date: 11-08-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $3.95 or 1 credit
Sale price: $3.95 or 1 credit
-
-
-
A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing....
-
A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- Narrated by: Jason DeFillippo
- Length: 36 mins
- Release date: 12-19-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $3.95 or 1 credit
Sale price: $3.95 or 1 credit
-
-
-
The Magic Triangle
- Why Category Design Is the Single Point of Failure
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business....
-
The Magic Triangle
- Why Category Design Is the Single Point of Failure
- Narrated by: Christopher Lochhead
- Length: 42 mins
- Release date: 11-03-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $3.95 or 1 credit
Sale price: $3.95 or 1 credit
-