Ian Shepherd
AUTHOR

Ian Shepherd

Business Marketing & Sales Career
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Over the last 25 years, Ian Shepherd has served as Chief Operating Officer of Odeon (Europe’s largest cinema business), CEO of Game Group (a pan-European retailer with over 1300 stores) and has held senior commercial and retail leadership roles for world-leading brands including Vodafone and Sky TV. Over that period, he has seen the seismic shift from ‘analogue to digital’ in multiple industries along with the changes in consumer behaviour that followed. Ever curious about the changing business landscape, Ian has also worked with start-ups, entrepreneurs and innovators and has hands-on experience with the emerging disciplines of data science, customer analytics and with the technologies that power digital retailing. It is this unusual combination of the experience of leading billion-pound consumer businesses married to a practical understanding of new technologies that is at the heart of the vision for the future of retail outlined in Reinventing Retail. Ian lives in Oxfordshire, in the UK, with his wife and family and can often be found on twitter (@ianashepherd), and on LinkedIn.
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