AUTHOR

Kelly Hopping

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Demandbase CMO Kelly Hopping is a seasoned marketing and business executive, speaker, and author. She’s passionate about building world-class teams, generating and accelerating pipeline, differentiating and growing high-quality brands, empowering up-and-coming future leaders to thrive, and leading businesses through change and acceleration. As an experienced business executive and marketing leader, she’s had the opportunity to develop multiple marketing and business strategies across IT, including cloud, SaaS, and services. Kelly holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. She serves on the board of Empowering Women as Leaders Austin, is author of the book “Rising: How to Thrive as a Corporate Executive while Staying True to Yourself,” and is the host of NexGen CMO podcast. Kelly resides in Austin with her husband and three children.

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Yes, It’s Your Fault!

From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth

By: Kelly Hopping, John Eitel

Narrated by: Jana Kay McHam

Length: 4 hrs and 51 mins

Release date: 08-20-24

Language: English

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