In this week's episode of The Edge Effect, your host Caroline Crawford is joined by Mike Maynard, CEO and Managing Director of he Napier Group, a PR and marketing agency specializing in B2B technology companies. Mike shares insights on marketing strategies, the role of AI in marketing, and trends in the industry. Tune in to gain valuable insights into B2B marketing strategies in today's evolving landscape.

Key Takeaways:

• Understanding the Value of Time in Marketing (04:39-05:01): Transitioning perspectives requires a shift in mindset regarding the value of time in marketing.

• Importance of Brand Familiarity in B2B Marketing (06:05-06:26): Brand reputation and awareness play a significant role in B2B buying decisions beyond just product features.

• Effective Marketing Framework (20:58-21:30): Start with planning stages, determine the situation, focus on the audience, and let tactics naturally evolve from there.

• AI in Marketing (35:28-36:00): AI has peaked in terms of capabilities, and marketers should use it judiciously to enhance, not replace human creativity.

• Appealing to Other Demographics (41:06-41:37): Brands often target younger audiences to appeal to the demographic their customers aspire to be, creating a sense of excitement and relevance.

More from Mike:

• https://www.napierb2b.com/

• https://uk.linkedin.com/in/mikemaynard

Other Helpful Resources

• Download the Free Guide: Cultiveight Your Competitive Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guide

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

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