In this episode of The Edge Effect, your host Caroline Crawford interviews Janice Porter, a relationship marketing consultant, on leveraging LinkedIn for business success. Janice shares insights on building genuine connections and nurturing relationships online.

Key Takeaways:

• Importance of Relationship Marketing (00:01:00-00:03:10): Janice discusses the shift from network marketing to relationship marketing, emphasizing the value of building authentic connections.

• LinkedIn Strategies (00:11:07-00:12:21): Janice highlights the strategic use of LinkedIn for networking, emphasizing the importance of starting conversations and taking relationships offline.

• Content Creation on LinkedIn (00:34:39-00:35:53): Janice advises on creating engaging content on LinkedIn, focusing on consistency, authenticity, and audience engagement.

• Engagement and Analytics (00:36:03-00:36:25): Janice stresses the importance of engaging with comments on posts and analyzing post analytics to improve engagement and build relationships.

• Personalized Approach (00:43:08-00:44:11): Janice encourages new business owners to focus on their target audience, optimize their LinkedIn profile, and engage authentically to build meaningful connections.

  
  

Tune in to gain valuable insights on relationship marketing, LinkedIn strategies, and effective content creation for business success.

More from Janice:

• Follow Janice on LinkedIn: www.linkedin.com/in/janiceporter

• Follow Janice on Instagram: www.instagram.com/socjanice

• Follow Janice on Facebook: www./facebook.com/janiceporter1

Other Helpful Resources:

• Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this week's episode of The Edge Effect, your host Caroline Crawford shares how you can convert followers into sales. This episode provides valuable insights on effective marketing strategies aimed to accomplish your specific goals, increase sales conversions, and understanding marketing channels through the conversion lens.

Key Takeaways:

1. Exploring Growth Strategies (05:30-12:33)

2. Marketing Goals and Prioritization (00:12:33-20:01)

3. Conversion Strategies with Email Marketing (20:01-22:08)

4. Optimizing Website for Conversions (22:08-23:54)

5. Leveraging Social Media for Sales 00:23:54-00:26:26

6. Building Brand Awareness through Press 00:26:26-00:27:08

7. Using Advertising for Sales Conversion (27:08-29:06)

Listen to this episode to learn how to prioritize your business goals in a way that connects marketing and sales, leverage marketing channels based on your goals, and optimize your content for conversions.

Helpful Resources:

• Download the Free Guide: Cultiveight Your Competitive Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guide

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this week's episode of The Edge Effect, your host Caroline Crawford is joined by Mike Maynard, CEO and Managing Director of he Napier Group, a PR and marketing agency specializing in B2B technology companies. Mike shares insights on marketing strategies, the role of AI in marketing, and trends in the industry. Tune in to gain valuable insights into B2B marketing strategies in today's evolving landscape.

Key Takeaways:

• Understanding the Value of Time in Marketing (04:39-05:01): Transitioning perspectives requires a shift in mindset regarding the value of time in marketing.

• Importance of Brand Familiarity in B2B Marketing (06:05-06:26): Brand reputation and awareness play a significant role in B2B buying decisions beyond just product features.

• Effective Marketing Framework (20:58-21:30): Start with planning stages, determine the situation, focus on the audience, and let tactics naturally evolve from there.

• AI in Marketing (35:28-36:00): AI has peaked in terms of capabilities, and marketers should use it judiciously to enhance, not replace human creativity.

• Appealing to Other Demographics (41:06-41:37): Brands often target younger audiences to appeal to the demographic their customers aspire to be, creating a sense of excitement and relevance.

More from Mike:

• https://www.napierb2b.com/

• https://uk.linkedin.com/in/mikemaynard

Other Helpful Resources

• Download the Free Guide: Cultiveight Your Competitive Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guide

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.