In this episode of the Inner Sanctum, join us in Budapest as we celebrated 20 years of Kevin Murphy! We were lucky to be joined by special guest Peter McDonald, CEO and co-founder of the Kevin Murphy brand. Peter shares his journey from a shampoo salesman to the CEO of Kevin Murphy.

Peter has such a passion for the industry which is still very evident. We talk thoughtful communication and the importance of relationships within the industry. The evolving nature of the salon business. And how a passion for solving problems can drive success in the haircare industry. Peter also speaks into the importance of maintaining company culture. Adapting to social and digital changes and preparing the next generation to take over the business.

00:00 Introduction to the Inner Sanctum Salon Rising

00:13 Meet Peter McDonald: The Shampoo Salesman Extraordinaire

00:39 The Genesis of Kevin Murphy

01:40 Building a Business in Scandinavia

07:55 The Impact of COVID on the Hairdressing Industry

12:12 The Importance of Relationships in Business

28:07 The Role of Social Media and Digital Marketing

31:06 Marketing vs. Social Media: A Fascinating Divide

31:29 The Human Element in Social Media

32:08 Balancing Control and Freedom in Branding

32:19 The Power of Personal Connection

33:08 The Importance of Authenticity

34:17 Building Trust Through Social Media

34:56 The Role of Sales Reps in Client Relationships

35:50 Focusing on Others: A Key to Success

37:24 Personal Stories and Client Engagement

38:11 Solving Problems and Building Relationships

38:40 A Day in the Life: Personal Insights

39:44 Family Dynamics and Work-Life Balance

41:39 The Future of the Company

42:39 The Value of Industry Experience

43:16 The Journey of Growth and Success

52:08 Promoting the Hairdressing Industry

55:31 Changing the Narrative of the Industry

56:09 Conclusion and Gratitude