• Should Real Estate Portals Put More Data in Front of Their Users?

  • Jul 23 2024
  • Duración: 51 m
  • Podcast

Should Real Estate Portals Put More Data in Front of Their Users? Por arte de portada

Should Real Estate Portals Put More Data in Front of Their Users?

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  • Resumen

  • Ed and Simon are joined by Hannah Parker, CPO at Addland (formerly of Zoopla and Property Finder) to discuss data on real estate portals.

    As a portal specializing in land, Addland has way more data than other portals in the market and is positioning itself as a research portal for home buyers.

    If all that information is out there, shouldn't the likes of Rightmove strive to put more of it in front of its users?


    00:00 - Introduction and Background

    02:55 - Addland's Mission to Make Data Accessible

    09:05 - Target Audience and Pricing

    12:02 - Collaboration with Rightmove

    16:41 - Other Portals Lagging Behind in Data Integration

    19:26 - Implementing Ideas from Other Marketplaces

    22:00 - The Role of AI in the Real Estate Industry

    25:05 - Balancing AI and the Emotional Connection in Home Buying

    27:49 - The Emotional Aspect of Buying a Home

    34:37 - Balancing Personalization and Monetization for Portals

    41:07 - The Potential Impact of Adding More Data Layers

    44:19 - The Importance of Information and Consumer Understanding

    48:36 - The Uncertainty of Providing More Information to Consumers

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