Ed and Simon are joined by Hannah Parker, CPO at Addland (formerly of Zoopla and Property Finder) to discuss data on real estate portals.

As a portal specializing in land, Addland has way more data than other portals in the market and is positioning itself as a research portal for home buyers.

If all that information is out there, shouldn't the likes of Rightmove strive to put more of it in front of its users?

00:00 - Introduction and Background

02:55 - Addland's Mission to Make Data Accessible

09:05 - Target Audience and Pricing

12:02 - Collaboration with Rightmove

16:41 - Other Portals Lagging Behind in Data Integration

19:26 - Implementing Ideas from Other Marketplaces

22:00 - The Role of AI in the Real Estate Industry

25:05 - Balancing AI and the Emotional Connection in Home Buying

27:49 - The Emotional Aspect of Buying a Home

34:37 - Balancing Personalization and Monetization for Portals

41:07 - The Potential Impact of Adding More Data Layers

44:19 - The Importance of Information and Consumer Understanding

48:36 - The Uncertainty of Providing More Information to Consumers

Does it make sense for banks or FinTech players to operate real estate marketplaces?

Jorge Combe is the CEO of DD360, a company with a unique business model. Having started out as a B2B development loan specialist it has since moved into B2C mortgages and has built its own very sophisticated marketplace on top.

In this episode, Ed and Simon ask why a FinTech business would go to the trouble of building a marketplace on top of its existing business...

Inspired by a PropTech & Portal Watch presentation by Malcolm Myers, Simon and Ed discuss some of the threats to real estate portals that have come along over the years...

• Web-based horizontals
• Global verticals
• Search engines
• Social networks
• iBuyers
• Virtual brokerages

Some are just buzzwords, others seemed more threatening. None of them have seriously challenged big name marketplaces.

So are portals invincible?

The link to Malcolm's presentation that inspired this episode is here password = PPWBKK24