• Episode 8: Behavioural Biases - Value

  • Jul 25 2024
  • Duración: 9 m
  • Podcast

Episode 8: Behavioural Biases - Value Por arte de portada

Episode 8: Behavioural Biases - Value

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  • Resumen

  • Whenever a monetary amount is considered, it’s drawn as a comparison between at least two things. Therefore, when we’re looking at a price, we’re really considering and comparing the value the item brings comparatively.

    If your product is more expensive than competitors, you might want to explain the value like Rolex and Jack Daniel’s – by explaining the time, effort and skill it takes to create something you can tap into the customer’s value biases.

    Make sure your brand shows its real value – listen to this episode so you can bring clarity to your value.

    Don’t miss out on your copy of Fabricx’s Behavioural Bias Framework https://fabricx.agency/

    Connect with us!

    Instagram: @fabricxlabs

    LinkedIn: https://www.linkedin.com/company/fabricxagency

    LinkedIn: https://www.linkedin.com/in/si-elliott/

    Research related to this episode:

    • https://academic.oup.com/jcr/article-abstract/31/4/806/1812957
    • https://insidebe.com/articles/increase-value-of-your-product/
    • https://www.hbs.edu/faculty/Pages/item.aspx?num=40158
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