00:00 Introduction to MedTech Marketing

00:50 Understanding the Marketing Funnel

02:33 Importance of Top of Funnel

05:09 Effective Top of Funnel Strategies

09:33 Real-World Examples and Best Practices

11:44 Challenges and Misconceptions

14:30 The Role of Attention in Marketing

25:49 Q&A Session

26:57 The Importance of Embodying Your Worldview

28:19 Tactical Tips for Effective MedTech Marketing

31:25 Leveraging Personal Branding and Customer Insights

33:07 Creating Strong Points of View and Category Design

35:23 Optimizing Funnel Strategies for MedTech

40:15 Aligning Marketing and Sales for Success

44:30 Addressing High Abandoned Cart Issues

49:31 Final Thoughts and Audience Interaction

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