00:00 Introduction to MedTech Marketing

00:50 Understanding the Marketing Funnel

02:33 Importance of Top of Funnel

05:09 Effective Top of Funnel Strategies

09:33 Real-World Examples and Best Practices

11:44 Challenges and Misconceptions

14:30 The Role of Attention in Marketing

25:49 Q&A Session

26:57 The Importance of Embodying Your Worldview

28:19 Tactical Tips for Effective MedTech Marketing

31:25 Leveraging Personal Branding and Customer Insights

33:07 Creating Strong Points of View and Category Design

35:23 Optimizing Funnel Strategies for MedTech

40:15 Aligning Marketing and Sales for Success

44:30 Addressing High Abandoned Cart Issues

49:31 Final Thoughts and Audience Interaction

Are you a medtech marketer or sales leader? Register for our weekly zoom call “Medtech Growth Levers” https://lu.ma/ocgmv2wq

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK

Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar

For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024

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00:00 Introduction to the Medtech Industry

01:10 Meet the Guest: Jason Bellet from Eko Health

01:26 The Origin Story of Eko Health

04:24 Challenges and Innovations in Primary Care

05:47 Driving Market Adoption and Overcoming Obstacles

08:44 The Role of Investors and Early Support

11:30 The Importance of Networking and Accelerators

15:42 Gangels: A Unique Investment Syndicate

19:35 Eko Health's Journey and Customer Obsession

22:30 Telemedicine in Rural Alabama

23:51 Customer Obsession and Feedback

24:44 Importance of Customer Success in MedTech

25:39 Eko's Unique Market Approach

27:31 AI-Equipped Stethoscopes in the UK

29:38 Detecting Low Ejection Fraction

32:24 Future of MedTech and AI Integration

37:27 Vision for Echo's Future

40:44 The Doctor Bag of the Future

45:32 Conclusion and Farewell

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK

Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar

For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024

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00:00 Introduction and Background

01:45 Understanding Attribution in Marketing

03:58 Best Practices for Attribution

06:29 Challenges and Solutions in Attribution

16:50 The Importance of Conferences

18:59 Pre-Conference Strategies

24:42 During the Conference: Maximizing Engagement

30:17 Post-Conference Follow-Up

36:23 Final Thoughts and Q&A

37:00 Podcast Outro and Call to Action

Are you a medtech marketer or sales leader? Register for our weekly zoom call “Medtech Growth Levers” https://us02web.zoom.us/meeting/register/tZ0ode-orjwoGtOQjAh4PohL2Xm0UNvZshUo

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK

Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar

For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024

Follow The State of MedTech on:

• ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠
• ⁠⁠⁠⁠Facebook⁠⁠⁠⁠
• ⁠⁠⁠⁠Twitter⁠⁠⁠⁠
• ⁠⁠⁠⁠Instagram⁠⁠⁠⁠

Follow Omar M. Khateeb on

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• ⁠⁠⁠⁠Twitter⁠⁠⁠⁠
• ⁠⁠⁠⁠Facebook⁠⁠