Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5

Join Dots Oyebolu as he speaks with Lee-Anne Scott, podcast producer at Chirp. In this episode, Lee-Anne shares her journey in content marketing, highlighting her expertise in leveraging podcasts for brand growth. They discuss the strategy of “Podcast-in-a-Box,” revealing how this approach can transform business engagement and marketing effectiveness. Lee-Anne provides insights into the benefits of podcasting, the importance of authenticity, and the impact of consistent content creation.

Key Takeaways:

(02:48) Podcasting is at the same stage as early YouTube.

(03:49) There are over 100 million monthly podcast listeners in the US.

(05:50) A one-hour podcast can be repurposed into 42 pieces of content.

(08:51) Stories in podcasts should be authentic and emotionally engaging.

(12:32) Lee-Anne’s favorite marketing metric is listeners.

(14:22) Consistency and frequency in posting are key to success.

(17:43) “Podcast-in-a-Box” simplifies the podcast production process.

(17:56) Podcasting involves significant upfront and ongoing work.

Resources Mentioned:

Lee-Anne Scott - https://www.linkedin.com/in/lee-annescott/

Chirp | LinkedIn - https://www.linkedin.com/company/podcast-in-a-box-platform/

Chirpit.Online | Website - https://chirpit.online/

Insightful Links:

https://www.quillpodcasting.com/blog-posts/build-your-podcast-brand

https://podcastmarketingacademy.com/phases-of-podcast-growth/

https://www.productmarketingalliance.com/launching-a-podcast-the-key-to-boosting-brand-awareness/

https://twobrotherscreative.com/the-podcast-box/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds