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Join Dots Oyebolu as he speaks with Lee-Anne Scott, podcast producer at Chirp. In this episode, Lee-Anne shares her journey in content marketing, highlighting her expertise in leveraging podcasts for brand growth. They discuss the strategy of “Podcast-in-a-Box,” revealing how this approach can transform business engagement and marketing effectiveness. Lee-Anne provides insights into the benefits of podcasting, the importance of authenticity, and the impact of consistent content creation.

Key Takeaways:

(02:48) Podcasting is at the same stage as early YouTube.

(03:49) There are over 100 million monthly podcast listeners in the US.

(05:50) A one-hour podcast can be repurposed into 42 pieces of content.

(08:51) Stories in podcasts should be authentic and emotionally engaging.

(12:32) Lee-Anne’s favorite marketing metric is listeners.

(14:22) Consistency and frequency in posting are key to success.

(17:43) “Podcast-in-a-Box” simplifies the podcast production process.

(17:56) Podcasting involves significant upfront and ongoing work.

Resources Mentioned:

Lee-Anne Scott - https://www.linkedin.com/in/lee-annescott/

Chirp | LinkedIn - https://www.linkedin.com/company/podcast-in-a-box-platform/

Chirpit.Online | Website - https://chirpit.online/

Insightful Links:

https://www.quillpodcasting.com/blog-posts/build-your-podcast-brand

https://podcastmarketingacademy.com/phases-of-podcast-growth/

https://www.productmarketingalliance.com/launching-a-podcast-the-key-to-boosting-brand-awareness/

https://twobrotherscreative.com/the-podcast-box/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

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Join Dots Oyebolu as he speaks with Paul Cohen, Partner and CEO North America at milkandhoneypr.com. Paul shares his extensive experience in the PR industry, spanning three decades and three continents. He discusses the origins and growth of Milk & Honey, emphasizing the importance of nurturing reputations and the impact of a purpose-driven approach. Paul also provides insights into brand storytelling, leveraging social channels, and the critical role of reputation in both good and bad times.

Key Takeaways:

(02:17) The founding story of Milk & Honey and its global expansion.

(04:08) Milk & Honey's achievement as the highest-scoring B Corp PR firm.

(12:01) The critical role of consistent reputation management.

(18:18) Paul Cohen's expertise in reputation management over crisis communication.

(22:06) Utilizing social media to map the day's conversations and insert client perspectives.

(24:00) Engaging clients in conversation during pitches to drive business success.

(26:45) The vital role of employees as brand ambassadors in sharing the company's story.

Resources Mentioned:

Paul Cohen - https://www.linkedin.com/in/paul-cohen-/

https://milkandhoneypr.com/ | Website

Insightful Links:

https://www.digitalsilk.com/digital-trends/brand-storytelling/

https://neilpatel.com/blog/create-authentic-brand-story/

https://gathercontent.com/blog/brand-storytelling-examples

https://toaststudio.com/en/pg-volvo-and-other-examples-of-strong-brand-storytelling/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

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Join Dots Oyebolu as he speaks to Oliver JP Osborne, Founder and Director of oh cool. Oliver shares his journey from running a private members club at 20 to leading teams across three continents. He takes a deep dive into the world of events marketing and how events can serve as powerful tools for brand leadership and customer engagement. Oliver provides practical insights into event planning, from understanding business objectives to creating impactful experiences that resonate with attendees.

Key Takeaways:

(03:05) How musical experiences influence marketing strategies.

(04:59) The importance of attending events to understand them from a guest's perspective.

(10:16) Creating content from events for brand positioning and cost-effective marketing.

(14:35) Leveraging events for effective marketing during economic downturns.

(19:00) The significance of panel surveys for medium-sized brands to gauge top-line awareness.

(23:13) The importance of aligning event goals with business objectives.

(26:10) Empowering event team members for exceptional execution.

(28:46) Using events to create better customer experiences and brand immersion.

Resources Mentioned:

Oliver JP Osborne - https://www.linkedin.com/in/oliver-j-p-osborne/?originalSubdomain=ca

oh cool | LinkedIN - https://www.linkedin.com/company/ohcool/

oh cool | Website - http://ohcool.ca

Insightful Links:

https://inevent.com/blog/marketing/building-brand-loyalty-through-strategic-event-marketing.html

https://bloomerang.co/blog/event-branding/

https://primostats.com/blog/thought-leadership-events/

https://www.eventmobi.com/blog/event-branding/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds