Are marketing and advertising the same thing? How do some brands grow without any paid advertising?

Join us in this week’s episode as we uncover the often misunderstood difference between marketing and advertising. We’ll break down core concepts and share real-life examples from industry giants who have mastered the art of growth.

We’ll explore the cost-to-value proposition concept, the power of naming and positioning, and other game-changing marketing strategies that can help grow your brand without spending on advertising.

Are you curious how you can leverage marketing without the hefty ad costs?

Tune in now for more!

Key Takeaways:

Introduction (00:00)

Marketing vs advertising analogy (00:47)

An example of great marketing with $0 ad spending (04:04)

The value exchange concept (05:47)

Importance of naming and positioning your brand (07:45)

How the network effect works (09:42)

Final thoughts (11:52)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.