Are marketing and advertising the same thing? How do some brands grow without any paid advertising?

Join us in this week’s episode as we uncover the often misunderstood difference between marketing and advertising. We’ll break down core concepts and share real-life examples from industry giants who have mastered the art of growth.

We’ll explore the cost-to-value proposition concept, the power of naming and positioning, and other game-changing marketing strategies that can help grow your brand without spending on advertising.

Are you curious how you can leverage marketing without the hefty ad costs?

Tune in now for more!

Key Takeaways:

Introduction (00:00)

Marketing vs advertising analogy (00:47)

An example of great marketing with $0 ad spending (04:04)

The value exchange concept (05:47)

Importance of naming and positioning your brand (07:45)

How the network effect works (09:42)

Final thoughts (11:52)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Every entrepreneur aims to be great at marketing. Who doesn’t?

When you excel at marketing, sales come in easily, the business grows fast, and the fun part kicks in. However, this success doesn’t last forever.

Enter the whitewater phase–where businesses often face operational challenges and profit dips.

So, how do you get your business out of whitewater and secure its future?

In this week’s episode, we’ll dive into the unpredictable phases of business growth and how to maintain profitability and quality during rapid expansion.

We’ll talk about everything you need to know about the whitewater phase, the importance of a decentralized decision-making process and cross-functional teams, and more.

Ready to grow your business?

Let’s get started!

Key Takeaways:

Introduction (00:00)

Phases of business growth (00:31)

The Whitewater concept explained (03:21)

Why decentralize your company’s decision-making process (05:43)

Example of how decentralized decision-making looks like (08:03)

The profit-first methodology explained (09:19)

Impact of following the profit-first rule (11:28)

Takeaways from the Commitment Summits (13:01)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Do you ever feel like your goals are too big to achieve?

It happens to the best of us.

But fear not! I’ve discovered the perfect goal-setting strategy that will allow you to face your big, hairy, audacious goals confidently.

In this episode, we’ll explore my unique approach to goal-setting—looking 25 years into the future—and how adopting this mindset can make even the most ambitious goals achievable.

We’ll talk about what it means to act with the confidence that your future goals are already realized, stories on how I apply this mindset in my fitness journey and family life, and more.

Are you ready to transform your future?

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Setting your 25-year goals (00:31)

Importance of long-term vision (03:46)

Imagine your goal is a done deal (04:36)

Why dream bigger goals (07:18)

Real-life application using this mindset (09:04)

#1 tip for growing a personal brand (15:06)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.