James Kaikis, Chief Solutions Officer at TestBox, realized the necessity of a well-defined ICP and accurate data to guide data-backed decisions. This year, TestBox is overhauling its GTM approach by purging bad data to improve accuracy. James is investing in a variety of growth strategies to ensure predictability and repeatability for his GTM team.

• About the Pioneer > 00:46
• Biggest Challenge > 04:04
• Looking Forward > 06:42
• 100 Pennies > 10:16
• Final Thoughts > 13:15

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About this Pioneer

I am an operator turned technology professional driven by my passion for helping others, as demonstrated in my work at globally-recognized organizations like Hyatt, Showpad, and Salesforce. As a former hospitality professional, providing outstanding customer experiences is core to my DNA — and instrumental in my roles as both a Solutions leader and entrepreneur.

I founded the PreSales Collective, the largest global community for PreSales professionals that provides resources and opportunities for networking and mentorship. Since 2020, the community has grown to more than 35,000 members worldwide, four different lines of business, and nine full-time employees. PSC was successfully acquired in November of 2021 by a stealth community business.