Qetsiyah Jacobson, Social Media Strategist at HeyOrca, is exploring influencer marketing in B2B, aiming to replicate the success of B2C in generating brand awareness and revenue pipeline. Emerging buyers, especially Gen-Z, prefer indirect marketing strategies - requiring B2B companies to invest more in influencer marketing and community to reach their audiences.

• About the Pioneer > 00:43
• Biggest Challenge > 01:58
• Looking Forward > 03:31
• 100 Pennies > 05:41
• Final Thoughts > 09:26

View the 100 Pennies Game: Click Here!

Follow Qetsiyah Jacobson on LinkedIn

Follow Manoj Ramnani on LinkedIn

About this Pioneer

I started my journey in marketing journey back in 2019 when I started my own little lash brand in high school. I had no idea what I was doing but I absolutely loved building something from the ground up from concept to a tangible product. My lashes end up being featured on Cardi B’s makeup artist Instagram story.

Fast forward a year later and I started a clothing line called Just Basixs. I did all of the branding, web design, marketing,...I absolutely loved it. With a small but mighty following my clothing line was picked up by a retailer and I sold over 4 figures in the first couple of months.

Remi Dubreuil, Director of Sales at Uniphore, is intentional with his prospecting by understanding buyer pain points to move opportunities down the funnel efficiently and deliver a highly personalized, relevant sales experience. In 2024, he's excited about leveraging intent data to target the right companies and identify prospects with a purchasing history, aiming to overcome the challenge of indecision in B2B sales.

• About the Pioneer > 00:36
• Biggest Challenge > 03:18
• Looking Forward > 05:52
• 100 Pennies > 09:19
• Final Thoughts > 13:16

View the 100 Pennies Game: Click Here!

Follow Remi Dubreuil on LinkedIn

Follow Ariana Shannon on LinkedIn

About this Pioneer

As a Sales Director at Uniphore, I help Enterprise businesses successfully implement and leverage AI across their sales organizations to harness the power of their client interactions and optimize sales efficiencies.

I oversee the NY metro territory (NY, NJ, CT) for our Q for Sales conversational intelligence platform.

Randi-Sue Deckard, SVP of Client Engagement at BESLER, is leaning into micro-events where current customers and prospects engage authentically, leveraging peer-to-peer marketing. Randi invests her pennies into customers, branding, and events to influence revenue growth.

• About the Pioneer > 00:24
• Biggest Challenge > 01:47
• Looking Forward > 04:25
• 100 Pennies > 07:07
• Final Thoughts > 12:35

View the 100 Pennies Game: Click Here!

Follow Randi-Sue Deckard on LinkedIn

Follow Manoj Ramnani on LinkedIn

About this Pioneer

Randi-Sue Deckard is a clinical lab scientist turned GTM leader who has built a career in healthcare. She has influenced over $100M in revenue over the past 15 years in LifeSciences, Oncology, Technology and Finance verticals of healthcare. She has built and led customer-centric teams with a focus on using data-driven decision and business fluency to ensure profitable growth. She's an active mentor for GirlzWhoSell and co-chair of the Pavilion DFW Chapter.