• Optimized, A Performance Marketing Podcast by BMG360

  • De: Claire McCue
  • Podcast

Optimized, A Performance Marketing Podcast by BMG360

De: Claire McCue
Escúchala gratis

  • Resumen

  • Welcome to Optimized, the Performance Marketing Podcast, where we dive deep into the world of performance marketing and lead generation across all digital and traditional marketing channels. Join us as we engage with experts from BMG360 and our colleagues and clients to explore the latest trends, strategies, and insights that drive success in B2B, B2C, and D2C markets.


    In each episode, we cover a range of topics, including

    • Creative strategies that captivate and convert
    • Advanced marketing intelligence and analytics
    • Best practices for optimizing campaigns across various platforms


    Our discussions are designed to empower brands to achieve their demand generation goals and maximize their marketing ROI. Tune in to stay ahead of the curve and demand more from your marketing efforts.


    More about BMG360: We are a full-service performance marketing company that combines 20+ years of classic direct-response advertising with specialized digital performance marketing to empower brands to achieve their demand generation goals. We empower brands to demand more. Learn more at www.bmg360.com.



    Hosted on Acast. See acast.com/privacy for more information.
    Claire McCue
    Más Menos
Episodios
  • How Media Disruptions Impact Performance Marketing and Ad Strategies (Episode 1)

    How Media Disruptions Impact Performance Marketing and Ad Strategies (Episode 1)
    Aug 15 2024

    Welcome to the debut episode of Optimized, a Performance Marketing Podcast by BMG360, where hosts Ty and Mo, alongside media experts from Social (Brad Klein, Senior Director of Paid Social), Search (Ron Rosano, Senior Director of Paid Search), and TV/Audio (Rochelle Starr, SVP of Media & Strategy), delve into the impact of major events like the 2024 presidential election, weather events, and the Olympics on performance marketing strategies.


    As digital platforms such as Reddit and TikTok rise as new "reality TV," advertisers must prepare for a trickle-down effect in local markets. The consensus is clear: multidimensional media plans with safety nets are essential.


    The discussion highlights shifts in media consumption from live broadcasts to online content, with successful strategies including Olympic-adjacent content and tailored, platform-specific creative approaches. In this high-stakes environment, timeliness and relevance are crucial for capturing attention and keeping campaigns on track.



    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    38 m
Marketing Economía Política y Gobierno
Más Menos

Lo que los oyentes dicen sobre Optimized, A Performance Marketing Podcast by BMG360

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles