• How Media Disruptions Impact Performance Marketing and Ad Strategies (Episode 1)

  • Aug 15 2024
  • Duración: 38 m
  • Podcast

How Media Disruptions Impact Performance Marketing and Ad Strategies (Episode 1)

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  • Resumen

  • Welcome to the debut episode of Optimized, a Performance Marketing Podcast by BMG360, where hosts Ty and Mo, alongside media experts from Social (Brad Klein, Senior Director of Paid Social), Search (Ron Rosano, Senior Director of Paid Search), and TV/Audio (Rochelle Starr, SVP of Media & Strategy), delve into the impact of major events like the 2024 presidential election, weather events, and the Olympics on performance marketing strategies.


    As digital platforms such as Reddit and TikTok rise as new "reality TV," advertisers must prepare for a trickle-down effect in local markets. The consensus is clear: multidimensional media plans with safety nets are essential.


    The discussion highlights shifts in media consumption from live broadcasts to online content, with successful strategies including Olympic-adjacent content and tailored, platform-specific creative approaches. In this high-stakes environment, timeliness and relevance are crucial for capturing attention and keeping campaigns on track.



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