In this episode of the Platinum PT Academy podcast, hosts Gordon Chommanivong and Michael Pritchatt take listeners on a journey back in time to explore what they would do if they had to start their personal training (PT) business from scratch. With no clients, limited marketing budget, and basic skills, they share their insights on how to quickly build a successful PT business and achieve a consistent income of $2,000 per week.


Key Highlights

• Choosing the Right Location: Discover why location is crucial for your PT business and how to assess the quality and volume of gym members.
• Identifying Your Specialty: Find out why having a broad specialty can be beneficial when starting out and the value of educating clients.
• Developing Skills: Hear about the importance of continuous upskilling and how leading by example can attract clients.
• Client Acquisition Strategies: Get tips on working with gym managers, leveraging your personal network, and using local Facebook groups.
• Sales Process: Understand the importance of setting up payment systems, developing a sales script, and handling objections confidently.

In this episode, Gordon and Michael emphasize the importance of laying a strong foundation when starting a PT business with limited resources. By following these steps, aspiring personal trainers can build a successful business and eventually leverage more advanced marketing strategies. Consistency, continuous learning, and effort are key to success.

Listeners are encouraged to reach out on Instagram for a sales script or other resources.

Tune in to the next episode for more valuable insights!

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