In this episode of The High Profit Event Show, Rudy Rodriguez is joined by Andre Paradis, the founder of Project Equinox. Andre is a serial entrepreneur who has successfully grown multiple businesses to seven-figure revenues. With a unique background in dance, having performed with some of the biggest stars like Michael Jackson, Andre brings an innovative approach to relationship coaching and event management. Over the last several years, he has been instrumental in guiding men and women to improve their relationships through his impactful live events and workshops.

Andre shares his journey from the world of professional dance to becoming a relationship coach and event leader. He explains how his experiences have shaped his philosophy on the importance of creating meaningful connections and experiences at live events. Andre emphasizes the necessity of being omnipresent in marketing efforts, leveraging all platforms from social media to face-to-face networking, to attract attendees. He highlights the importance of building personal connections through various touchpoints, noting that engagement is not just about numbers but about fostering genuine relationships.

Andre dives into his unique approach to event promotion, sharing that he hosts free live events every six weeks to keep his audience engaged and continuously growing. These events are strategically promoted both online and offline, including using social media, podcasts, email marketing, and even handing out flyers in local gyms. Andre’s strategy is to create multiple touchpoints with his audience, whether through email follow-ups or in-person conversations, to ensure a deeper level of engagement and connection.

One of the key topics discussed in this episode is the concept of creating a visceral experience at events. Andre shares his insights on the importance of moving beyond traditional lecture formats to incorporate interactive elements that foster engagement. He uses his dance background to create a dynamic experience with men and women, allowing them to understand the intricacies of leading and following in relationships through movement. This hands-on approach provides a powerful mirror for attendees, reflecting their behavior in relationships and encouraging self-awareness and growth.

Andre also shares the challenges of sustaining impact beyond the event itself. He highlights the importance of ongoing support, coaching, and reinforcement to help attendees implement what they’ve learned. Andre is a firm believer in immediate action; he shares his tactic of encouraging participants to schedule follow-up coaching calls before they even leave the event venue. This strategy, he notes, significantly increases the likelihood that attendees will continue to engage with the material and integrate it into their lives.

Toward the end of the episode, Andre offers a special gift to the audience: a free 25-minute workshop designed to help women navigate the complexities of balancing career and personal relationships. He invites listeners to email him directly to receive this valuable resource and even offers a bonus opportunity to speak with him one-on-one. This workshop is part of Andre's broader mission to help individuals make informed choices about their lives and relationships, providing them with the tools to achieve both personal and professional fulfillment.

This episode is for event leaders looking to enhance their skills in audience engagement and event promotion. Andre Paradis provides a unique perspective on how to create meaningful, impactful experiences that resonate with attendees long after the event has ended. His insights on the importance of authenticity, energy, and personal connection are invaluable for anyone looking to make a lasting impact in the world of live events.

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