In this solo episode, I dive into the essential strategies for repurposing your long-form podcast and video content for social media. Whether you’re in real estate, wholesaling, property management, or any other business, creating engaging social media clips from your larger content can help boost your online presence and attract more leads. I share practical tips on how to craft a strong hook, maintain context, and deliver value in bite-sized clips to grab attention on platforms like Instagram Reels, TikTok, and YouTube Shorts. Plus, I discuss the role of AI in content repurposing, the limitations it currently has, and why a human touch can often make a big difference when it comes to editing. If you’re looking to streamline your content creation and consistently show up on social media without creating new content every day, this episode is for you!

Timeline Summary:

[0:00] - Introduction to the importance of repurposing long-form content for social media.

[1:50] - Using property walkthroughs and case studies as social media clips.

[3:14] - The current role and challenges of using AI for content repurposing.

[4:36] - Why the first 3-5 seconds of a video are crucial for grabbing attention.

[5:58] - How context and value impact retention rates on social media.

[8:12] - The importance of crafting engaging content manually versus relying on AI.

[9:33] - How to turn long-form content into daily social media posts without burnout.

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