-
Branding
- Guia paso a paso para crear una estrategia de marca para tu emprendimiento: El diseño de marca como estrategia de marketing: desde el posicionamiento ... Empresarial nº 2) [Step-by-Step Guide to Create a Brand Strategy for Your Venture: Brand Design as a Marketing Strategy: From Positioning... Business #2)]
- Narrado por: Sonia de Juana
- Duración: 3 h
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Resumen del Editor
¿Estás buscando la mejor manera de aumentar el valor de tus productos, servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que puedas llevar tu negocio al siguiente nivel.
Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de convertir a las personas en clientes leales es creando una marca poderosa para tu negocio. ¡Eso es exactamente lo que aprenderás aquí! Al finalizar este curso, podrás crear una estrategia de marca para tu negocio de manera profesional posicionando tu marca para aumentar el valor de tu negocio.
Lo que dominarás en este curso es:
- Cómo crear una identidad de marca que aumente el valor de tu negocio
- Comprender quiénes son tus clientes objetivos
- Entender quiénes son tus competidores
- Cómo puedes destacarte de tu competencia
¿Para qué deberías saber eso?
- Para crear la personalidad de tu marca para atraer clientes (veremos Brand Identiy)
- Para encontrar la voz de su marca para mejorar la comunicación (veremos Brand voice)
- Para contar la historia de su marca para que la gente escuche (veremos Storytelling)
- Para nombrar tu marca para que tenga sentido para su audiencia (veremos Tageline )
- Para diseñar tu marca con colores, fuentes y logotipo
El libro incluye artículos, plantillas y herramientas que ayudarán a maximizar el valor de su negocio y la conexión con tus clientes. Trabajaremos con un workbook que iras completando durante todo el curso, y que al finalizar el libro, tendrás la estrategia de marca de tu negocio lista para salir al mercado.
La mayoría de las herramientas propuestas son GRATUITAS y te ayudará a obtener resultados garantizados: ¿estás listo para construir su marca comercial para aumentar el valor de tu negocio? Nos vemos dentro del libro.
Please note: This audiobook is in Spanish.
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