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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrado por: David Marantz
- Duración: 6 h y 58 m
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Resumen del Editor
What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships - while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?
This is the promise of a connected strategy. New forms of connectivity - involving frequent, low-friction, customized interactions - mean that companies can now anticipate customer needs as they arise or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency.
In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
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The Goal - still relevant today
- De Wooden Nichols en 05-03-15
De: Eliyahu M. Goldratt, y otros
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Your Next Five Moves
- Master the Art of Business Strategy
- De: Patrick Bet-David
- Narrado por: Patrick Bet-David
- Duración: 8 h y 6 m
- Versión completa
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Historia
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- De Michael en 10-31-20
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Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- De: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrado por: Tom Beyer
- Duración: 10 h y 7 m
- Versión completa
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Historia
In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
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Inspire system thinking with informative examples
- De Lucy A. Pithecus en 11-16-22
De: Ajay Agrawal, y otros
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, y otros
- Narrado por: Bernard Setaro Clark, Susan Larkin
- Duración: 6 h y 48 m
- Versión completa
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If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
De: Harvard Business Review, y otros
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How Remarkable Women Lead
- The Breakthrough Model for Work and Life
- De: Joanna Barsh, Susie Cranston, Geoffrey Lewis
- Narrado por: Pam Ward
- Duración: 9 h y 1 m
- Versión completa
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Historia
Based on five years of proprietary research, How Remarkable Women Lead speaks to you as no other book has, with its hopeful outlook and unique ideas about success. It's the new "right stuff" of leadership, raising provocative issues such as whether feminine leadership traits (for women and men) are better suited for our fast-changing, hyper-competitive, and increasingly complex world. In this book, McKinsey & Company consultants Joanna Barsh and Susie Cranston establish the links between joy, happiness, and distinctive performance with the groundbreaking model of Centered Leadership.
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Great read for Men & Women
- De yvonne en 08-17-12
De: Joanna Barsh, y otros
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Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- De: G. Richard Shell
- Narrado por: Sean Pratt
- Duración: 11 h y 10 m
- Versión completa
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Historia
As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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Loaded with practical strategies, real scenarios
- De Tiasdolls en 10-10-17
De: G. Richard Shell
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The Goal
- A Process of Ongoing Improvement - 30th Anniversary Edition
- De: Eliyahu M. Goldratt, Jeff Cox
- Narrado por: uncredited
- Duración: 11 h y 45 m
- Versión completa
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General
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Narración:
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Historia
In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
-
-
The Goal - still relevant today
- De Wooden Nichols en 05-03-15
De: Eliyahu M. Goldratt, y otros
-
Your Next Five Moves
- Master the Art of Business Strategy
- De: Patrick Bet-David
- Narrado por: Patrick Bet-David
- Duración: 8 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- De Michael en 10-31-20
Lo que los oyentes dicen sobre Connected Strategy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Ejecución
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Historia
- DeAnn Johnson
- 01-07-22
Hmm, How to Rate this Book...
I definitely got a lot out of this book, though it's one of those books that would be better if I could see it physically rather than just hear it audibly. I'm probably going to have to buy a fiscal copy, though I may keep this audio copy in order to listen and visually and this will be read at the same time period
I will definitely get a ton more out of this book once I have the ability to sit down and follow through on workshops.
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Historia
- Boris P.
- 06-10-21
excellent business strategy learning!
This book should be mandatory reading across MBA programs. It is extremely prescient in regards to where modern business strategy us evolving. The workshops are simple to set up and can help you drive valuable insights into how to pivot and transform your existing tactics.
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- Amazon Customer
- 02-02-21
truly a must listen
this is the next Good to Great or Lean Start Up. perfectly researched, segmented, and with applicable worksheets. when you think about how early adopters of a lean method advanced their careers, Connected Strategy can do this for yours.
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- Nicolai Vang Varney
- 03-27-23
If this concept is new for you, the book will help you. Didn’t help me.
I had to stop halfway through. There’s a few gold nugget throughout the book, but at some point it just keeps rambling about what other firms do. I get it’s a valid inspirational point, but..
This firm does A
another firm does B
A third one does C.
Without analysing more in that and concluding anything we can learn from, if showing practical ways. That’s just too easy and cheap. Therefore 3 stars.
But as said - I’d a connected strategy is completely new for you, your get some ideas about what can be done.
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Historia
- Earphone lover
- 06-11-23
Elephant in the room
Let’s have the elephant in the room addressed: cyber security. It is of great challenge that any firm will allow for the connection on massive data volume with a 2nd companies, and the fact that both of them are corporations make it even more difficult.
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