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Contagious
- Why Things Catch On
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
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Grandes primeros Títulos
Resumen del Editor
Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
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Narración:
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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The 22 Immutable Laws of Branding
- De: Al Ries, Laura Ries
- Narrado por: David Drummond
- Duración: 8 h y 8 m
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Good, but out of date
- De Dave Makes Things en 09-07-14
De: Al Ries, y otros
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
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Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- De Sand en 05-30-21
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Catalyst
- De: Jonah Berger
- Narrado por: Keith Nobbs, Fred Irby
- Duración: 6 h y 46 m
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From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
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Progressive bias that isn't even subtle
- De Walter Myers III en 03-23-20
De: Jonah Berger
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Outdated and bland
- De Ana Havlik en 07-14-21
De: Seth Godin
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Grossed me out
- De Brian en 01-17-10
De: Seth Godin
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The Language of Trust
- De: Michael Maslansky
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
- Versión completa
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Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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Are you communicating or just talking?
- De Shawn en 11-08-10
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Buyology
- Truth and Lies About Why We Buy
- De: Martin Lindstrom
- Narrado por: Don Leslie
- Duración: 7 h y 22 m
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Very High Word to Idea Ratio
- De Pamela en 04-08-09
De: Martin Lindstrom
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Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- De: Gary Vaynerchuk
- Narrado por: John Hopkinson
- Duración: 5 h y 41 m
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
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Deceptively outdated, don’t waste time or money
- De Tim en 12-05-23
De: Gary Vaynerchuk
Lo que los oyentes dicen sobre Contagious
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- A. Yoshida
- 08-21-16
Lots of examples of things that have gone viral
The six principles in making ideas contagious are:
1. Social currency (is it cool to know and spread the idea)
2. Triggers (is the idea associated with something that comes up often so it triggers people to talk about the idea)
3. Emotion (do people care about the idea; people share what they care about)
4. Publicity (is the idea or product out in the public)
5. Practical Value (are people eager to share the idea with friends)
6. Stories (is it delivered in a compelling story, not in a boring message)
The author gives many examples of how each of these principles can make an idea contagious. A supermarket tested playing different types of music and measured the sales of wine. When French music was played, more French wines were purchased. When German music was played, more German wines were purchased. Remember the Kit Kat "Gimme a Break" campaign? As people were taking a break and having a cup of coffee (trigger), the thought of a tasty snack popped into their head (emotion). Or what about the Budweiser's "Wassup" commercials? A bunch of Budweiser drinkers were saying "wassup," which then reinforced the behavior of hanging out with friends and drinking Budweiser. The Movember Foundation made charity giving for men's health (normally private information) into an annual conversation topic as men sported moustaches in November (public).
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esto le resultó útil a 28 personas
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- angie
- 06-07-13
One I will listen to again
Where does Contagious rank among all the audiobooks you’ve listened to so far?
It's in the same catagory that I put Malcolm Gladwell.
What was the most compelling aspect of this narrative?
This book has helped me in business and social circles and explains the psychology behind the connections.
What about Keith Nobbs’s performance did you like?
He held my attention with his narrative
What’s the most interesting tidbit you’ve picked up from this book?
social currency
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esto le resultó útil a 3 personas
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- Robert
- 05-02-16
A great 6 concepts overview of contagious content
Narrator: the voice and style was very far from the generic one I've found in titles similar to this. Much more engaging.
My background going into the book:
I've read "Thinking, fast and slow", but no books on marketing or virality.
I love that the book starts out by introducing a simple acronym, and devotes a chapter to explaining each concept in detail.
Filled with good examples and good at reusing earlier concepts and phrases.
Of the 6 concepts, the last 2 were a little light on theory and mostly explained with examples.
A very good and memorable introduction to virality.
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esto le resultó útil a 2 personas
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- chaim Albi
- 02-12-21
Amazing book! Learned a lot
This is an amazing book that pointing out obvious but brilliant conclusions and observations about human behavior and what make ideas catch-it’s a “must read” guide to every enthusiast personal who’s looking to be insta/YouTube or any kind of superstar.
The book was written at the beginning of 2000 so most examples are from that era, a lot of things been evolved since and there are a lot of updates that can be made to make a great example for success stories and moral stories of what should not be done (spreading fake news...) but point has made, I learned a lot and planning to use the principles for success.
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- Tyler
- 04-18-21
One of the best books for marketers
I was referred to this book by somebody else and it was one of the best books that I’ve read for marketing and business in general. Being able to learn and understand how people think and how things catch on was very valuable.
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- Malcolm Perry
- 02-26-21
Understand the true reasons things go Viral
This book was excellent. It creates a scientific concept of making a product or person become viral. It is practical and takes a realistic approach that can be applied.
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- C Rhodes
- 11-19-20
Excited to Make Changes
This book gave so many achievable ideas and steps in marketing a business. My notes from the book are overflowing. I bought the hardcover, too!
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- AB
- 06-17-19
Incredibly Useful & Informative
Loved It. This book sheds indisputable light on why things catch on socially & how you can use the same affect to influence the masses for whatever your purpose may be. This is a must read for any & every business person & idealist.
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- Cas
- 04-29-16
Easy to follow.
Great steps on how to make products/services or ideas go viral
Would like to see a few other industries covered
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- Pradeep Agrawal
- 06-28-19
truly contagious.
for a book to hold my attention on audible is rare. a book meant to be chewed and digested
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