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Die 7 Ausreden der Unternehmen [The 7 Excuses of Companies]
- Kunden wirklich verstehen und erfolgreich bleiben [Really Understand Customers and Remain Successful]
- Narrado por: Sanja Nowara
- Duración: 9 h y 45 m
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Die 7 Ausreden der Unternehmen [The 7 Excuses of Companies]
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Resumen del Editor
Kunden im Mittelpunkt
Kunden sind das Herzstück eines jeden Unternehmens. Um erfolgreich zu sein, muss man die Kundenbedürfnisse kennen und ständig mit den Kunden kommunizieren. Das weiß zwar eigentlich jeder–und doch tun sich viele schwer, das auch umzusetzen. In diesem Buch schildert Ingrid Gerstbach aus ihrer Beratungspraxis, welche sieben Ausreden Unternehmen am häuftigsten vorschieben, um den Kunden nicht in den Mittelpunkt zu stellen. Nach einer Problemanalyse liefert sie jeweils konkrete Tipps und Strategien auf Basis von Design Thinking, die dabei helfen, Kunden besser zu verstehen und auf ihre Bedürfnisse einzugehen. Die Fallstudien und Erfolgsgeschichten im Buch zeigen, dass die Kundenbedürfnisse der Schlüssel zum Erfolg sind!
Please note: This audiobook is in German.
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