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Emotion by Design
- Creative Leadership Lessons from a Life at Nike
- Narrado por: Greg Hoffman
- Duración: 9 h y 2 m
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Resumen del Editor
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.
In Emotion by Design, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion by Design is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:
- Creativity is a team sport
- Dare to be remembered
- Leave a legacy, not just a memory
Over the course of a 27-year Nike career - from intern to chief marketing officer - Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people - quite literally emotion by design.
With fascinating stories about Nike’s most famous campaigns, Emotion by Design shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
Reseñas de la Crítica
"The branding lessons in Greg Hoffman’s Emotion by Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.” (Daymond John, New York Times best-selling author and costar of Shark Tank)
“A brand isn't a logo; it's a story. In this guidebook plus memoir, Greg helps us see how a commitment to our creative practice can make any story better.” (Seth Godin, author of The Practice)
“Emotion by Design is Greg Hoffman's transformative and intensely personal journey building one of the world's most important, groundbreaking brands. It's a must-read if you work with creatives, and if you want to unlock their unique genius to build authentic brands and waves of support across your entire company.” (Laszlo Bock, author of Work Rules!)
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The Making of a Manager
- What to Do When Everyone Looks to You
- De: Julie Zhuo
- Narrado por: Karissa Vacker, Julie Zhuo
- Duración: 7 h y 32 m
- Versión completa
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Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
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Drink the Facebook Kool Aid
- De Amazon_Customer en 03-29-19
De: Julie Zhuo
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The Diary of a CEO
- The 33 Laws of Business and Life
- De: Steven Bartlett
- Narrado por: Steven Bartlett
- Duración: 6 h y 44 m
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At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my chart-topping podcast - are a set of principles that ensure excellence. These fundamental laws underpinned my meteoric rise, and they will fuel yours too, whether you want to build something great or become someone great.
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Awesome Book
- De Rurik McKaiser en 09-07-23
De: Steven Bartlett
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- De: Patrick M. Lencioni
- Narrado por: Stephen Hoye
- Duración: 5 h y 3 m
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- De Andrea en 09-05-16
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Four Thousand Weeks
- Time Management for Mortals
- De: Oliver Burkeman
- Narrado por: Oliver Burkeman
- Duración: 5 h y 54 m
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Time is our biggest worry: There is too little of it. The acclaimed Guardian writer Oliver Burkeman offers a lively, entertaining philosophical guide to time and time management, setting aside superficial efficiency solutions in favor of reckoning with and finding joy in the finitude of human life.
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Make TIME for this one...
- De Ethan Babbage en 08-12-21
De: Oliver Burkeman
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The Creative Act
- A Way of Being
- De: Rick Rubin
- Narrado por: Rick Rubin
- Duración: 5 h y 45 m
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Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, he has learned that being an artist isn’t about your specific output, it’s about your relationship to the world.
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Rick is Art
- De Ira Henke en 01-17-23
De: Rick Rubin
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
Lo que los oyentes dicen sobre Emotion by Design
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Amazon Customer
- 06-08-24
story telling
stories drag and take long to deliver the message. Not very educational. too long of a storu
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- Miranda Cohen
- 08-12-23
Great Listen
My 9 year old goes on walks with me and chose to listen to this book with me while we walked. while I'm sure many of the concepts went over his head, he really enjoyed listening, too, and still mentions the big foot story!
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- Miquel
- 12-31-23
Excellent book on branding and starting a brand
Excellent book on branding and starting a brand and building a community with your brand. .
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- Isiaha A
- 09-26-22
This Book Is For You
The stories Greg share gives insight to the heart and mentality required to execute at a high level. Book really explores how to act and be creative not just in what you make or offer but every nuance into making it come to live and reach people. Will listen and read a few more times because of how rich the content is.
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- J.F. Ratliff-Hopewell
- 02-08-23
Fascinating story and outlook
An amazing look at Greg’s career trajectory, approaches to DE&I and the creative process to some classic Nike campaigns. Highly enjoyed!
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- customer
- 09-26-22
A very enlightening book
I have read this book multiple times since its release and each time I catch something new. A professional with his track record could have easily just written a book about all his successes (that could be interesting).
Instead, he chose to write a book that would give the reader a deeper understanding of brand building and connecting with the consumer. I appreciate that. If you’re a Marketing professional, like me, or just really interested in Marketing, I highly recommend this book.
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esto le resultó útil a 1 persona
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- T.Y.
- 06-26-22
Well Written & Narrated / OK content
I was hoping for a bit more from the former CMO of Nike. Overall the book is solid - but not my favorite business book on marketing. As a small business owner, I actually found it somewhat hard to relate to. As a sports and Nike fan though, it was an interesting listen - nothing super profound.. honestly not sure I would recommend.
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- Spencer
- 11-25-22
Great insight from a Nike POV
Loved it. Awesome story of Greg’s life and work. Began to get a little woke at the end but that was expected as he lives in Portland and that is what Nike is selling these days. Overall a great story.
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- Dee and Tony
- 11-16-22
Fantastic, Informative, and inspirational
A great book for experienced and aspiring marketing, design, and product leaders. A lived experience and life lessons translated in a way that anyone can quickly adopt and implement.
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- Julian Timberlake
- 01-09-24
Dare I say…boring?
Not helpful enough to be a professional resource. Not entertaining enough to be pleasure. Honestly, it felt like an underwhelming guest speaker at a conference except this one lasted 9 hours. The benefit is that I finally got comfortable with the 2x reading speed.
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