-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
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Grandes primeros Títulos
Resumen del Editor
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
"A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of The Black Swan
“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.” —Robert B. Cialdini, author of Influence
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
Heralded as “one of the leading minds in the world of branding” by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in this audio) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:
What can honey bees teach us about creating a sustainable business?
How could budget airlines show us how to market a healthcare system?
Why is it better to be vaguely right than precisely wrong?
What might soccer penalty kicks teach us about the dangers of risk-aversion?
Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.
Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
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Historia
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- De Sebastian Antony en 05-22-24
De: Phil P. Barden
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The Alchemist's Handbook
- A Practical Manual
- De: Frater Albertus, Robert Allen Bartlett - foreword
- Narrado por: Preston Geer
- Duración: 4 h y 40 m
- Versión completa
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The Alchemist's Handbook has long been an essential contribution to the study of alchemy since its first publication in 1960. It still stands as a groundbreaking work presenting in clear, concise language a practical manual of working knowledge that was formerly handed down under oath of secrecy. The scope of alchemical work is to provide both a means to synthesize all the other sciences and the necessary training of the intellectual and spiritual faculties. This edition includes a new foreword by Robert Allen Bartlett, author of Real Alchemy.
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Wonderful
- De StefO en 08-18-24
De: Frater Albertus, y otros
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How to Write a Good Advertisement
- A Short Course in Copywriting
- De: Victor O. Schwab
- Narrado por: Scott R. Pollak
- Duración: 8 h y 13 m
- Versión completa
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Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.
De: Victor O. Schwab
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The Secrets of Alchemy
- De: Lawrence M. Principe
- Narrado por: Gary Tiedemann
- Duración: 8 h y 46 m
- Versión completa
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In The Secrets of Alchemy, Lawrence M. Principe, one of the world's leading authorities on the subject, brings alchemy out of the shadows and restores it to its important place in human history and culture. By surveying what alchemy was and how it began, developed, and overlapped with a range of ideas and pursuits, Principe illuminates the practice. He vividly depicts the place of alchemy during its heyday in early modern Europe, and then explores how alchemy has fit into wider views of the cosmos and humanity.
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Brilliant well-researched and witty
- De bukalemun en 12-14-23
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Hermetic Philosophy and Creative Alchemy
- The Emerald Tablet, the Corpus Hermeticum, and the Journey Through the Seven Spheres
- De: Marlene Seven Bremner
- Narrado por: Marlene Seven Bremner
- Duración: 10 h y 38 m
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Drawing on ancient Egyptian and Greek cosmogonies and essential Hermetic texts, such as the Corpus Hermeticum, the Emerald Tablet (Tabula Smaragdina), and the Nag Hammadi codices, Marlene Seven Bremner offers a detailed understanding of Hermetic philosophy and the art of alchemy as a foundation for a psycho-spiritual creative practice. Offering examples from traditional alchemical art and her own intricate esoteric paintings, Bremner examines the foundational principles of Hermeticism and alchemy.
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Disappointing
- De Shahid en 12-24-22
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Scramble: How Agile Strategy Can Build Epic Brands in Record Time
- De: Marty Neumeier
- Narrado por: Marty Neumeier
- Duración: 7 h y 5 m
- Versión completa
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Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?
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Great until introducing politics
- De Lindsay en 03-10-20
De: Marty Neumeier
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Sorcerer's Stone
- A Beginner's Guide to Alchemy
- De: Dennis William Hauck
- Narrado por: Virtual Voice
- Duración: 9 h y 46 m
- Versión completa
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The author of this book, Dennis William Hauck, is a Hermetic scholar versed in both Eastern and Western techniques of alchemy and widely recognized as one of the world’s leading experts on the subject. Now, in this book, he makes alchemy’s secrets and powers accessible to everyone with the desire to experience physical, mental, and spiritual transformation. By providing clear explanations, moving meditations, and hands-on experiments making tinctures and elixirs, this beautifully illustrated guide passes on the knowledge and creative energy of alchemy’s magnificent discipline—...
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The information is very detailed.
- De Michelle en 06-27-24
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 4 h y 37 m
- Versión completa
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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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Where is the accompanying PDF? It is not in the audible app!
- De AmazonShopper214 en 08-31-23
De: Richard Shotton
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- De: Rob Fitzpatrick
- Narrado por: Rob Fitzpatrick
- Duración: 3 h y 50 m
- Versión completa
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Historia
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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Very insightful
- De jere en 10-26-21
De: Rob Fitzpatrick
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Converted
- The Data-Driven Way to Win Customers' Hearts
- De: Neil Hoyne
- Narrado por: Neil Hoyne
- Duración: 3 h y 19 m
- Versión completa
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Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.
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Great
- De Amazon Customer en 05-26-23
De: Neil Hoyne
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 8 h y 49 m
- Versión completa
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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I don't like the narrator.
- De Jerome A Brown en 03-16-20
De: Robert W. Bly
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Off the Clock
- Feel Less Busy While Getting More Done
- De: Laura Vanderkam
- Narrado por: Laura Vanderkam
- Duración: 6 h y 23 m
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In this book, Vanderkam reveals the seven counter-intuitive principles the most time-free people have adopted. She teaches mindset shifts to help you feel calm on the busiest days and tools to help you get more done without feeling overwhelmed. The strategies in this book can help if your life feels out of control, but they can also help if you want to take your career, your relationships, and your personal happiness to the next level. Vanderkam has packed this book with insights from busy yet relaxed professionals, including "time makeovers" of people learning how to use these tools.
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Excellent insight into how to change your mindset to get more enjoyment out of life
- De Susan Cameron en 06-20-18
De: Laura Vanderkam
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Demand-Side Sales 101
- Stop Selling and Help Your Customers Make Progress
- De: Bob Moesta, Greg Engle - contributor
- Narrado por: Lauren Anthony
- Duración: 4 h y 34 m
- Versión completa
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Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales.
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Better than an MBA, way more than just sales in this book (product development, messaging, etc)
- De Joey en 06-03-24
De: Bob Moesta, y otros
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Metaskills
- Five Talents for the Future of Work
- De: Marty Neumeier
- Narrado por: Tyler Behnke
- Duración: 8 h y 49 m
- Versión completa
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The seemingly intractable problems we face today, says author Marty Neumeier, are symptoms of a more basic problem—our inability to deal with interconnected, nonlinear, amorphous challenges. Success in the post-industrial era asks that we move our thinking from the static, the linear, and the step-by-step to the dynamic, the holistic, and the creative. In this breathtaking vision of professional mastery, Neumeier presents five metaskills—feeling, seeing, dreaming, making, and learning—to help you reach your true potential in the creative workplace of the future.
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Terrible. Religious in all the worst ways.
- De Jamie M. en 06-07-23
De: Marty Neumeier
Lo que los oyentes dicen sobre Alchemy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- R Franson
- 09-04-20
Absolutely Brilliant
I just ordered a hard copy for the person I have hired to help me with my website SEO & Facebook Ads. If I were to be asked right this moment who I would choose to have lunch with if I could pick anyone in the entire world, it would be Rory Sutherland. Why? Because he’s super smart and interesting and funny and just being in his company would certainly inspire me to conquer the world!
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- Jorge
- 09-23-19
Amazing!
I enjoyed this book so much; I have annoyed everyone around me into buying a copy an start considering that magic does exist. Thank you Rory for giving the world another argument for magic talk!
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- AntDina
- 01-01-20
Rory is a bright thinker and clever storyteller
He makes a a case to follow the psycho-logical thinking rather than logical thinking when approaching business. his examples are clearly punctuated. If you bring a scientific skepticism to the book you will be disappointed. That's because his proclamations are not validated by multiple research teams. Which is why you should read this book. Human beings operate with magical thinking and speak with rational thought. Rory makes his case that to drive success any business must make room for this kind of alchemy.
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- manish
- 09-03-21
A Delightful Read
Loved the voice, wisdom and the examples. Enjoyed it thoroughly .. It made me think much better.. it gave me tools and frameworks with the help of which I don’t become the patsy in the games others play.. it kinda changes you .. it’s subtle and profound at the same time ..
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- Dio
- 07-16-22
Decent
Overall a decent book. There are a few gems here, but it feels disorganized and like we are leading up to a big finale that lets you down. I didn't like his accent either. I listen to all audiobooks at 2x speed and with his accent, it's hard to understand at times. 5/10. Not bad, not great.
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- Addie
- 06-02-21
Fascinating and funny!
Great for starting discussions and getting you to think outside the box. My boyfriend and I loved it.
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- Kenny Kandola
- 01-08-22
Brilliant!
Great audible, the best so far I listened to. Rory makes it fun and conversational and provides great examples to support arguments about how imaginative yet ‘illogical’ ideas are the ones humanity should be pursuing/testing more of.
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- Chris Schilder
- 06-19-23
Master thinker speaks his treatise entertainingly
One of the most l enjoyable way to learn about behavioral economics and how it applies to so many things in life.
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- Cody meixner
- 06-26-23
Awesome presentation of Alchemy
This book does a great job painting a picture of how to create magic in your business. Fantastic read.
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- Kindle Customer
- 11-07-19
Modern Business Magic
Love Sutherland's voice and enthusiasm, which comes through strongly in this book. He also combines the latest in behavioral science with what he knows as a practitioner through 30+ years in advertising.
Sutherland challenges the over-rational mindset in a compelling way while backing his claims with strong science.
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