Global Marketing: Strategies for a Connected World

De: Jasper Wakefield

Narrado por: Virtual Voice

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to:

• Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions.
• Adapt Products and Brands: Implement best practices for balancing global consistency with local customization.
• Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-border digital strategies that resonate from Asia to Africa and beyond.
• Navigate Cross-Cultural Differences: Communicate effectively and negotiate successfully in varied cultural contexts.
• Optimize Pricing, Distribution, and Promotion: Streamline supply chains, tailor pricing models, and coordinate multi-channel promotions worldwide.
• Embrace CSR and Sustainability: Integrate social responsibility, ethical sourcing, and environmental stewardship into core business strategies.
• Measure Performance: Implement robust KPIs, analytics platforms, and continuous improvement methodologies to drive results in global campaigns.

Packed with expert insights and actionable recommendations, Global Marketing: Strategies for a Connected World equips you to build resilient, future-proof marketing initiatives. Whether you’re a marketing professional, entrepreneur, business student, or executive aiming to expand overseas, this book delivers the strategic clarity and cultural intelligence needed to thrive in an ever-evolving global arena.