
In the Plex
How Google Thinks, Works, and Shapes Our Lives
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Narrado por:
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L. J. Ganser
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De:
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Steven Levy
Acerca de esta escucha
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.
While they were still students at Stanford, Google co-founders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO, nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.
The key to Google's success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After it's unapologetically elitist approach to hiring, Google pampers its engineers with free food and dry cleaning, on-site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.
But has Google lost its innovative edge? It stumbled badly in China. And now, with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be "evil" still compete?
No other book has turned Google inside out as Levy does with In the Plex.
This edition of In the Plex includes an exclusive interview with Google's Marissa Mayer, one of the company's earliest hires and most visible executives, as well as the youngest woman to ever make Fortune's "50 Most Powerful Women in Business" list. She provides a high-level insider's perspective on the company's life story, its unique hiring practices, its new social networking initiative, and more.©2011 Steven Levy (P)2011 Audible, Inc.Los oyentes también disfrutaron...
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Reseñas editoriales
Don't be evil. That's Google's official motto. But what's really going on behind that simple little search box? Wired's Steven Levy guides us through a history of the rise of the internet, the development of complicated search algorithms, and, in many ways, a who's who of Silicon Valley — all beautifully narrated by L.J. Ganser.
What started as two geeks obsessed with improving internet search engines rapidly ballooned into a company eager to gobble up other useful startups (Keyhole Inc., YouTube, Picassa) as well as larger, more obviously valuable companies (most notably the marketing goliath, DoubleClick). Google's strategy has also been a game-changer in regards to the way we use data and cloud computing. Thanks to its highly lucrative AdWords and AdSense programs, the company exploded the way people think about the internet and the way people think about making money on the internet.
In the Plex gives listeners a real idea of what it's like to exist within the company's quirky culture. And Ganser knows when to keep it serious, but that doesn't stop him from adding just the right amount of snark to the “like” and “um”-ridden quotations from various engineer types. This edition also includes a fascinating interview between the author and early hire Marissa Mayer, the youngest woman to ever make Fortune's "50 Most Powerful Women in Business" list.
Levy dedicates a large section of the book to Google's controversial actions in China, the ultimate test of the company's “don't be evil” philosophy. Here, In the Plex takes an unexpected turn from company profile to a technology coming-of-age story for notorious “founder kids” Larry Page and Sergey Brin. How does “don't be evil” play out in a real world that is sometimes, well, evil? Results are mixed.
In addition to China, Levy touches on some of Google's failures, flubs, and flops, like the company's book scanning project and its development of Google Wave and Google Buzz. However, he seems to miss the point when he makes excuses for their inability to compete in the social space. It seems particularly obvious why a corporation completely run by data-obsessed engineers would have trouble making inroads in the world of social media, which is by nature more organic and subtle.
From the early days as a gonzo-style startup to the massive corporate giant that has quickly integrated itself into almost everything we do, this is an essential history of Google. —Gina Pensiero
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General
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Building upon the expertise and strategies outlined in The Warren Buffett Way, author Robert G. Hagstrom reveals how to profitably manage stocks once you select them. In The Warren Buffett Portfolio, Hagstrom introduces the next wave of investment strategy, called focus investing, a comprehensive investment strategy used with spectacular results by Buffett.
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Excellent
- De J en 04-10-20
De: Robert Hagstrom
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- De: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrado por: Blair Hardman
- Duración: 5 h y 22 m
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Interesting and useful.
- De 00doc en 03-18-09
De: Noah J. Goldstein, y otros
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The Blind Watchmaker
- Why the Evidence of Evolution Reveals a Universe Without Design
- De: Richard Dawkins
- Narrado por: Richard Dawkins, Lalla Ward
- Duración: 14 h y 40 m
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The Blind Watchmaker, knowledgably narrated by author Richard Dawkins, is as prescient and timely a book as ever. The watchmaker belongs to the 18th-century theologian William Paley, who argued that just as a watch is too complicated and functional to have sprung into existence by accident, so too must all living things, with their far greater complexity, be purposefully designed. Charles Darwin's brilliant discovery challenged the creationist arguments; but only Richard Dawkins could have written this elegant riposte.
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Challenging textbook more than an enjoyable listen
- De Eric en 01-15-12
De: Richard Dawkins
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How Google Works
- De: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- Narrado por: Holter Graham, Jonathan Rosenberg
- Duración: 9 h y 47 m
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Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary - and frequently contrarian - principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.
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Painfully ignorant
- De kameir en 10-13-14
De: Eric Schmidt, y otros
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Titan
- The Life of John D. Rockefeller, Sr.
- De: Ron Chernow
- Narrado por: Grover Gardner
- Duración: 35 h y 3 m
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Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers. A landmark publication full of startling revelations, the book indelibly alters our image of this most enigmatic capitalist. Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world’s richest man by creating America’s most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.
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He makes Bill Gates look like a Pauper!
- De Rick en 11-04-13
De: Ron Chernow
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The Selfish Gene
- De: Richard Dawkins
- Narrado por: Richard Dawkins, Lalla Ward
- Duración: 16 h y 12 m
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Richard Dawkins' brilliant reformulation of the theory of natural selection has the rare distinction of having provoked as much excitement and interest outside the scientific community as within it. His theories have helped change the whole nature of the study of social biology, and have forced thousands to rethink their beliefs about life.
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Better than print!
- De J. D. May en 07-31-12
De: Richard Dawkins
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Crypto
- How the Code Rebels Beat the Government - Saving Privacy in the Digital Age
- De: Steven Levy
- Narrado por: Rich Miller
- Duración: 14 h y 2 m
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If you've ever made a secure purchase with your credit card over the internet, then you have seen cryptography, or "crypto", in action. From Stephen Levy - the author who made "hackers" a household word - comes this account of a revolution that is already affecting every citizen in the 21st century. Crypto tells the inside story of how a group of "crypto rebels" - nerds and visionaries turned freedom fighters - teamed up with corporate interests to beat Big Brother and ensure our privacy on the internet.
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Wish it could be updated today
- De Chip L. en 05-22-21
De: Steven Levy
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Hackers: Heroes of the Computer Revolution
- 25th Anniversary Edition
- De: Steven Levy
- Narrado por: Mike Chamberlain
- Duración: 20 h y 23 m
- Versión completa
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Steven Levy's classic book traces the exploits of the computer revolution's original hackers - those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.
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Remember Why You Got Into Computing
- De Dan Collins en 07-01-16
De: Steven Levy
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Getting It Done
- How to Lead When You're Not in Charge
- De: Roger Fisher, Alan Sharp
- Narrado por: Mario Machado
- Duración: 2 h y 29 m
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"Profound lessons made simple by one of the world's greatest teachers." In this chaotic world of teams, matrix management, and horizontal organizations, it's tougher than ever to get things done. Getting it Done explains how you can: best help a group formulate a clear vision of the results they want; suggest a course of action; learn from past experiences; ask questions effectively; offer ideas that will be heard, and influence the actions of other through your own behavior. The invaluable skills of lateral leadership enable you to achieve the ultimate goal-successful collaboration.
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not well structured
- De Carla en 12-04-18
De: Roger Fisher, y otros
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No Two Alike
- Human Nature and Human Individuality
- De: Judith Rich Harris
- Narrado por: Lisa S. Ware
- Duración: 12 h y 12 m
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Why do people—even identical twins reared in the same home—differ so much in personality? Armed with an inquiring mind and insights from evolutionary psychology, Judith Rich Harris sets out to solve the mystery of human individuality.
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Interesting book
- De Anonymous User en 09-01-24
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Men and Rubber
- The Story of Business
- De: Harvey S. Firestone
- Narrado por: Kevin Stillwell
- Duración: 7 h y 15 m
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This printing of Men and Rubber: The Story of Business by Harvey S. Firestone is part of the Farnam Street Timeless Classics Series, where we continue with our goal of "mastering the best of what other people have figured out".
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Guns, Germs and Steel
- The Fate of Human Societies
- De: Jared Diamond
- Narrado por: Doug Ordunio
- Duración: 16 h y 20 m
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Having done field work in New Guinea for more than 30 years, Jared Diamond presents the geographical and ecological factors that have shaped the modern world. From the viewpoint of an evolutionary biologist, he highlights the broadest movements both literal and conceptual on every continent since the Ice Age, and examines societal advances such as writing, religion, government, and technology.
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Compelling pre-history and emergent history
- De Doug en 08-25-11
De: Jared Diamond
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The Ice Age
- The History and Legacy of the Glacial Period during the Pleistocene Era
- De: Charles River Editors
- Narrado por: KC Wayman
- Duración: 1 h y 36 m
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The early history of Earth covers such vast stretches of time that years, centuries, and even millennia become virtually meaningless. Instead, paleontologists and scientists who study geochronology divide time into periods and eras. What humans commonly refer to as the “Ice Age” is actually a series of fluctuating climate events that have occurred throughout the planet’s history. These ongoing historical phenomena are difficult to conceptualize because of both the time frame involved and the natural process by which they cyclically unfold.
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Great summary of ice ages
- De Liflock en 02-19-25
Lo que los oyentes dicen sobre In the Plex
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total
- Asit
- 04-29-11
Excellent Book about Google
There are many things about google and its founder which is well described. Good information on how the founder thinks about google. Excellent work by Steven Levy.
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esto le resultó útil a 16 personas
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- TM
- 12-05-13
A Reporter Reporting, not a Writer Writing
Would you say that listening to this book was time well-spent? Why or why not?
The narrator does the best he can with the material, but it is dry stuff and slow-going.
Any additional comments?
Having enjoyed "I'm Feeling Lucky", and assuming it was a single persons perspective on the amazing start-up story, I thought I would try another book about Google. However, this book had no narrative arc. It was just a series of reported events with dry quotes from Google employees. I did my best to stay engaged, but about half way through the second part I found other books to listen to.
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- Nina Donnard
- 07-12-11
Creation of the Information Future Giant
The book is a history of Google creation, Google policies and Google functioning. It reads like a novel and a fiction. But I know that everything is real in Google: ideas, accomplishments and management skills. The process of company management is the most exciting part of the whole story. It is not a surprise that Google as a tool became a part of most people life that are using computers, cell phone and look for most of information on web. It is a Must read for information technologists. I loved it...
Michael Bergelson
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- David Dietrich
- 09-04-14
Don't Be Evil*
If you could sum up In the Plex in three words, what would they be?
Interesting, amazing and disturbing. It's great American entrepreneurial tale, but in the back of my mind I couldn't escape the realization that the core of their business is selling ads. Billions of dollars in ads, and said billions they spend like drunken sailors.
What other book might you compare In the Plex to and why?
Barbarians at the Gate, because that book features a similar value toward large sums of money and the desire to own everything.
What three words best describe L. J. Ganser’s voice?
Neutral, bland and unexciting. There were a few pronunciation curiosities... "DEC" is usually pronounced "Deck," and to the best of my knowledge, "Vista" in "Alta Vista" is not pronounced "Vee-stuh." Small quibbles, though.
If you were to make a film of this book, what would the tag line be?
It's worse than you think.
Any additional comments?
I enjoy Steven Levy's books. Hackers is one of my all-time favorites. BUT it's clear that the cost of the level of access to Google that Levy was granted came at a cost of objectivity. Still, it's an interesting story.
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- Kevin
- 10-11-12
The Definitive Book on Google
This book is way better than "What Would Google Do". I particularly like the sections that talked about Google's data centers: the machines they use, the cooling systems, the locations, etc. Techies and non-techies will get enjoyment out of this book.
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- Pauly Morefuss
- 03-02-13
20 Hour Infomercial?
Smart. They're all super smart. Big. Google is big. It's very big. Everyone at Google is smart. It's very smart. Big and smart.
Did I mention they're all smart? Yes, it's smart. And it's really big.
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- Mikeyxote
- 07-29-12
Fascinating recap of Google's history
What made the experience of listening to In the Plex the most enjoyable?
I enjoy technology and learning about how innovations made it from concept to full integration. For the longest time Google did a great job hiding their internal workings. Now it's possible to catch up on all that happened behind the curtain. This book not only tells the story of each of the key Google people, but also tells the story of how their ideas were implemented. It goes into great depth about Google's corporate culture and how it fostered so many changes in the IT industry.
Any additional comments?
If you're looking for a book on Google or even just to learn more about how the internet has developed, you can't go wrong with this book.
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- Amazon Customer
- 10-30-16
Thought provoking
Interesting insight into the company that is so pervasive in our daily lives. Left me wondering who's in control now?
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- TMeade
- 11-13-13
This is a MUST for anyone in the software world
Would you listen to In the Plex again? Why?
I had no idea. Yes I thought I understood google since I've been in software design for 20 years. Then I listened to this. Now I get it. Googly is IMPORTANT. People are IMPORTANT. It's all about the engineering.
What did you like best about this story?
Total behind the scenes breakdown of Google and how they became the behemoth they are.
Any additional comments?
First section is about algorithms. If you are a coder its fascinating. Others may find it tedious but get past it. It's needed to 'get' Google. The rest of the book more than makes up for it.
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- Dan Buckland
- 01-23-15
Such an amazing story
I listened to this book almost every day - in the car, on the way to work, whilst cooking dinner - it's genuinely inspiring! The book strikes the right balance between being entertaining and informative and I don't think you'd need to be technical at all to understand or enjoy what is way more than a chronological record of events. I'll certainly be gifting it to friends!
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