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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrado por: Blair Hardman
- Duración: 5 h y 22 m
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Resumen del Editor
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.
Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.
Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Historia
La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.
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La voz con que narra es bastante agradable.
- De Cliente de Kindle en 06-14-24
De: Robert Cialdini, y otros
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Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- De Sand en 05-30-21
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Expert Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 26 m
- Versión completa
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- De Don Rhoads en 10-05-21
De: Russell Brunson
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Ready, Fire, Aim
- Zero to $100 Million in No Time Flat
- De: Michael Masterson
- Narrado por: Sean Pratt
- Duración: 12 h y 10 m
- Versión completa
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If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
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Something for everyone, and something not
- De David en 06-01-08
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The Small Big
- Small Changes That Spark Big Influence
- De: Steve J. Martin, Noah Goldstein, Robert B. Cialdini
- Narrado por: Mike Chamberlain
- Duración: 7 h y 55 m
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In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.
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Influence is still the best book on the subject
- De BkkBanker en 02-20-15
De: Steve J. Martin, y otros
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The Motive
- Why So Many Leaders Abdicate Their Most Important Responsibilities
- De: Patrick M. Lencioni
- Narrado por: Jim Frangione
- Duración: 2 h y 37 m
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New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations. In The Motive, he shifts his attention toward helping them understand the importance of why they're leading in the first place. Lencioni thrusts his listeners into a day-long conversation between rival CEOs. Shay Davis is the CEO of Golden Gate Alarm, who, after just a year in his role, is beginning to worry about his job and is desperate to figure out how to turn things around.
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lacking depth
- De friholito en 12-02-20
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Benjamin Franklin
- De: Carl Van Doren
- Narrado por: Patrick Cullen
- Duración: 32 h y 45 m
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In this Pulitzer Prize-winning biography, Carl Van Doren incorporates materials from Franklin's letters, manuscripts, journals, and published works to give the most accurate and comprehensive portrait ever written of this great American.
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A Daunting Listen, But....
- De Edward E McKenna en 12-09-09
De: Carl Van Doren
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Influence
- Science and Practice, ePub, 5th Edition
- De: Robert B. Cialdini
- Narrado por: Lloyd James
- Duración: 12 h y 25 m
- Versión completa
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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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Great content silly audio book errors
- De Woodgies en 04-30-15
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In the Plex
- How Google Thinks, Works, and Shapes Our Lives
- De: Steven Levy
- Narrado por: L. J. Ganser
- Duración: 19 h y 45 m
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Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.
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Just ok for me
- De Everyday Mom en 04-23-11
De: Steven Levy
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The Warren Buffett Portfolio
- Mastering the Power of the Focus Investment Strategy
- De: Robert Hagstrom
- Narrado por: Stefan Rudnicki
- Duración: 5 h y 46 m
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Building upon the expertise and strategies outlined in The Warren Buffett Way, author Robert G. Hagstrom reveals how to profitably manage stocks once you select them. In The Warren Buffett Portfolio, Hagstrom introduces the next wave of investment strategy, called focus investing, a comprehensive investment strategy used with spectacular results by Buffett.
De: Robert Hagstrom
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Damn Right
- Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger (Revised)
- De: Janet Lowe
- Narrado por: Tom Parks
- Duración: 13 h y 25 m
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A must-listen biography from the author of the best-selling Warren Buffett Speaks.
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2019 audio of 1999 book
- De William J Brown en 03-10-20
De: Janet Lowe
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The Wealth and Poverty of Nations
- Why Some Are So Rich and Some So Poor
- De: David S. Landes
- Narrado por: Walter Dixon
- Duración: 21 h y 47 m
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The Wealth and Poverty of Nations is David S. Landes' acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance.
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A detailed explanation
- De Kaarlis en 12-07-21
De: David S. Landes
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Genome
- The Autobiography of a Species in 23 Chapters
- De: Matt Ridley
- Narrado por: Simon Prebble
- Duración: 12 h y 20 m
- Grabación Original
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Arguably the most significant scientific discovery of the new century, the mapping of the 23 pairs of chromosomes that make up the human genome raises almost as many questions as it answers - questions that will profoundly impact the way we think about disease, about longevity, and about free will. Questions that will affect the rest of your life. Matt Ridley here probes the scientific, philosophical, and moral issues arising as a result of the mapping of the genome.
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Still useful today.
- De Gary en 05-21-12
De: Matt Ridley
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The Blind Watchmaker
- Why the Evidence of Evolution Reveals a Universe Without Design
- De: Richard Dawkins
- Narrado por: Richard Dawkins, Lalla Ward
- Duración: 14 h y 40 m
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The Blind Watchmaker, knowledgably narrated by author Richard Dawkins, is as prescient and timely a book as ever. The watchmaker belongs to the 18th-century theologian William Paley, who argued that just as a watch is too complicated and functional to have sprung into existence by accident, so too must all living things, with their far greater complexity, be purposefully designed. Charles Darwin's brilliant discovery challenged the creationist arguments; but only Richard Dawkins could have written this elegant riposte.
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Challenging textbook more than an enjoyable listen
- De Eric en 01-15-12
De: Richard Dawkins
Lo que los oyentes dicen sobre Yes!
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Donna
- 05-14-10
Very useful tips
The book is very well written and laid out. I actually bought it in hopes of picking up some useful sales tips as I start out on a new career path, nervously. The book obviously focuses its topic on Persuasion and not necessarily sales but again, it contains lots of good tips for dealing with many different types of situations.
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esto le resultó útil a 2 personas
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- Mary Storms
- 09-30-11
Excellent, to-the-point persuasion techniques
Yes! is a very practical compilation of many persuasive ideas. Some I already knew, some not. The reason I like it is because each point was made succinctly & persuasively, for immediate & practical use, then they move on to the next point. All the information may not be new, but it's good to have it concisely in one place. The reading is clear; it's difficult to make such purely information content exciting, but they do a good enough job & the text includes lots of interesting examples. One suggestion: I'd prefer that the chapter titles were more concrete, less catchy. That way I could write down the point immediately for desktop reference.
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esto le resultó útil a 3 personas
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- Jessy
- 06-30-11
The title says it all
The title says it all. There are 50 good examples on how to be persuasive. Because it is broken into 50 ways, it is very easy to pick-up and read for short amounts of time. Finally, I like how their motives are not manipulative in nature (which a lot of sales/persuasion books are).
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- Chad
- 06-16-24
Not bad
Interesting psychological anecdotes, many of which have been featured in other books.
Fun, but don't take it as a persuasion manual. Authors repeatedly take a single experiment and extrapolate it to unrelated business advice without any evidence it would be effective in that situation.
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- Harper
- 07-12-09
Very Informative
I liked the information presented in this book.
Many great ideas!!! I found any of Malcolm Gladwell and Daniel Gilbert books much more entertaining. I am glad I purchased this book and will purchase the text as well. Any one in Sales/politics should read this one and put it to work.
H
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esto le resultó útil a 5 personas
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- C. Deputy
- 04-10-11
Many Actionable Tips
I found over ten items in this book to be new information that I could act upon immediately. Ten might seem like a low number, but get these kind of books all the time and it's rare to find any new information, much less multiple items. I highly recommend it. It has already paid for itself many times over.
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- Joe Bloggs
- 06-22-13
Egg Heads wrote this book
Would you listen to Yes! again? Why?
No, it was somewhat interesting but in the end reading a book will never make you more persuasive, only practice can make you more persuasive. The authors give the facts, but fail to delve very far below the surface as to what is going on. Also, the jokes are as lame as they come.
What could the authors have done to make this a more enjoyable book for you?
I don't know, but the book reads like a college paper that goes on way too long where it should be short and way too short where some additional explanation would be nice. Also, the political correctness of the this book oozes out through the seams here and there; not so much by what is said but by what is not said.
What did you like about the performance? What did you dislike?
Too happy, too upbeat, not real or just annoying; it's the kind of thing you try to forget.
What’s an idea from the book that you will remember?
My main take away is social proof or what I have termed Group Guidance which I think better describes what is going on when people make decisions based on what a group is doing or not doing. The book never gets into why this works on some and not others though, although it's pretty obvious that not considering oneself a part of the subject group would be one reason.
Any additional comments?
I wrote too much already, starting to feel like I could have written this book, which I probably could have. That's not a compliment.
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- Anonymous User
- 05-21-20
I will manipulate people with this...
Had to keep making notes because it is just packed full of great advice and its all backed with science.
Story is kinda boring however this is an educational book. I see many uses of this knowledge in life in general, I think I will go and manipulate people now...goodbye.
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- KellysHero718
- 08-07-14
It's Okay
A mostly interesting collection of anecdotes drawn from a lot of surveys of college students and others, mostly anecdotal evidence despite the subtitle. The authors spend a great deal of time repeating the phrase "scientific researchers" to add credibility to their work, but I'm not sure they recognize the difference between a scientist and a pollster. And maybe there isn't one.
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- Daniel Kilburn
- 03-26-22
Actionable information.
Bite sized nuggets of information that can be used immediately to improve your business. And a few things not to do.
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