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Inside Apple
- How America's Most Admired - and Secretive - Company Really Works
- Narrado por: Adam Lashinsky
- Duración: 6 h y 50 m
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Resumen del Editor
Audie Award Nominee, Business and Educational, 2013
Inside Apple reveals the secret systems, tactics, and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for Apple products.
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides listeners with a golden ticket to step inside. In this primer on leadership and innovation, the author introduces concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives were tapped, à la Skull Bones, for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. Lashinsky, a senior editor-at-large for Fortune, knows the subject cold: In a 2008 cover story for the magazine, entitled "The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday?" he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.
While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
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Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone.
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Disappointing & full of faked fiction
- De Peter Keller en 05-06-22
De: Tripp Mickle
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Jony Ive
- The Genius Behind Apple's Greatest Products
- De: Leander Kahney
- Narrado por: Simon Vance
- Duración: 8 h y 45 m
- Versión completa
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The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive. Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.
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Was hoping to get to know the man behind the name.
- De Idan B. en 06-15-14
De: Leander Kahney
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Tim Cook
- The Genius Who Took Apple to the Next Level
- De: Leander Kahney
- Narrado por: Jonathan Cowley
- Duración: 8 h y 56 m
- Versión completa
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The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes - especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone". But seven years later, as journalist Leander Kahney reveals in this definitive audiobook, things at Apple couldn't be better.
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Tim Cook's personal advertisement!
- De AFPE en 03-06-20
De: Leander Kahney
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Insanely Simple
- The Obsession that Drives Apple's Success
- De: Ken Segall
- Narrado por: Ken Segall
- Duración: 7 h y 5 m
- Versión completa
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Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.
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The inner workings of Apple revealed
- De Stefan en 05-28-12
De: Ken Segall
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Insanely Great
- The Life and Times of Macintosh, the Computer that Changed Everything
- De: Steven Levy
- Narrado por: Steven Levy
- Duración: 8 h y 40 m
- Versión completa
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The creation of the Mac, in 1984, catapulted America into the digital millennium, captured a fanatic cult audience, and transformed the computer industry into an unprecedented mix of technology, economics, and show business. Veteran technology writer and Newsweek senior editor Steven Levy zooms in on the great machine and the fortunes of the unique company responsible for its evolution. Loaded with anecdote and insight, and peppered with sharp commentary, Insanely Great is the definitive book on the most important computer ever made. It is a must-have for anyone curious about how we got to the interactive age.
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Mac Aficionado (and a request to Audible)
- De Tim en 10-30-12
De: Steven Levy
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Creative Selection
- Inside Apple's Design Process During the Golden Age of Steve Jobs
- De: Ken Kocienda
- Narrado por: Ken Kocienda
- Duración: 7 h y 28 m
- Versión completa
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Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.
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Just the 20%
- De matthewolf en 09-20-18
De: Ken Kocienda
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After Steve
- How Apple Became a Trillion-Dollar Company and Lost its Soul
- De: Tripp Mickle
- Narrado por: Will Damron
- Duración: 14 h y 42 m
- Versión completa
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Historia
Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone.
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Disappointing & full of faked fiction
- De Peter Keller en 05-06-22
De: Tripp Mickle
Lo que los oyentes dicen sobre Inside Apple
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Brad
- 03-26-12
Must listen if you love Apple products
If you could sum up Inside Apple in three words, what would they be?
Revealing - Detailed - Eye Opening
What was one of the most memorable moments of Inside Apple?
You get to know the stuff you never hear in great detail.
If you were to make a film of this book, what would be the tag line be?
Back stage at Apple...
Any additional comments?
Loved the book. Especially complements the Steve Jobs biography.
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- Greg
- 02-20-12
Excellent
If you could sum up Inside Apple in three words, what would they be?
New material, respectful but honest.
Who was your favorite character and why?
Jobs and Cook
Have you listened to any of Adam Lashinsky’s other performances before? How does this one compare?
No
If you were to make a film of this book, what would be the tag line be?
An outsider's view with an insider's access.
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- Heather
- 01-30-12
Excellent on all levels
Held my attention from beginning to end. The narration was engaging and the information was interesting and useful.
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- John
- 02-05-12
Solid Reporting
Lashinsky does a nice, balanced job of reporting on Apple. Of course, the problem is that Apple is so secretive that it is really difficult to get "inside." I'm not sure there is a lot that is new here, but it is very well-packaged. The book is very timely and contains a lot of material about the transition from the Steve Jobs era. Having listened to the book, I have a lot less faith that Apple will be able to make the transition in the long run.
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- Arnold
- 04-11-12
Great performance, content mostly old Apple news
Would you listen to Inside Apple again? Why?
Gave me insight into secretive nature of Apple and I enjoyed the opining of Apple's future post Jobs.
Would you be willing to try another book from Adam Lashinsky? Why or why not?
yes, Nice writing style
What does Adam Lashinsky bring to the story that you wouldn’t experience if you just read the book?
Pleasant voice and delivery.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
Most of the book was covered in other books on Apple.
Any additional comments?
I would recommend a listen.
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- Nettabird
- 04-06-16
Narrator sounds like he hates Apple
What did you love best about Inside Apple?
It was really interesting to see how the company works. And since I've never studied or worked in business, I learned a lot about both how this specific company works and how other companies work.
What other book might you compare Inside Apple to and why?
This is the first book I've read about business, so I don't have anything to compare it to.
How did the narrator detract from the book?
He sounds like he hates Apple. I know consonants and measured timing are important when you're reading out loud, but those combined with the way his voice rises and falls in pitch sound worse than artificial -- it sounds snide and judgmental. Extremely distracting from the information presented in the book.
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- aldwin
- 02-12-12
Nice for fanboys, anyone else won't miss much
A nice inside baseball book. Majority of content already known to Apple fanboys. I'm not much a fan of how the author reading it.
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- Timothy A. Smith
- 01-31-12
Maybe I'm a fanboy, but
What did you like best about Inside Apple? What did you like least?
I don't trust what he says because he makes claims that I know are untrue. For example, he poo poos Apple's claims of theft by android by claiming Jobs stole from Xerox Parc. Jobs paid to see Xerox's technology, and he used it to make wonderful products that Xerox would never have made. Lanshinsky says the
What do you think your next listen will be?
Midnight's Children
If this book were a movie would you go see it?
Would a Trekkie go to the next Star Trek movie?
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esto le resultó útil a 4 personas
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- Tim
- 01-31-12
Maybe I'm a fanboy, but
What did you like best about Inside Apple? What did you like least?
I don't trust what he says because he makes claims that I know are untrue. For example, he poo poos Apple's claims of theft by android by claiming Jobs stole from Xerox Parc. Jobs paid to see Xerox's technology, and he used it to make wonderful products that Xerox would never have made. Lanshinsky says the
What do you think your next listen will be?
Midnight's Children
If this book were a movie would you go see it?
Would a Trekkie go to the next Star Trek movie?
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esto le resultó útil a 4 personas
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- David
- 05-28-12
Fascinating read (or listen) about Apple
Would you recommend this audiobook to a friend? If so, why?
Great insight in to the mysterious and infrequently publicized culture inside Apple
Who was your favorite character and why?
Steve Jobs of course
Have you listened to any of Adam Lashinsky’s other performances before? How does this one compare?
No
Was this a book you wanted to listen to all in one sitting?
No
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