-
Inside Marketing
- Practices, Ideologies, Devices
- Narrado por: Jonathan Yen
- Duración: 16 h y 2 m
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Compra ahora por $21.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
Metaverse for Beginners
- Fundamental and Complete Guide to Invest in the Metaverse. Understand Digital Art & Assets, Cryptocurrency, NFTs and Virtual Reality. Top 5 Crypto Projects of 2022.
- De: George Lenko
- Narrado por: George Lenko
- Duración: 3 h y 27 m
- Versión completa
-
General
-
Narración:
-
Historia
You've definitely heard of the metaverse by now, but I'll explain why everyone will soon log in and out of this new three-dimensional virtual reality as they do with Instagram, TikTok, and other social media platforms today. What will assure you and your family a wealthy future is understanding how the metaverse will work and what the technologies are at its core. What actually is it? How did it come to be? What technologies are at work? Why do we need cryptocurrency for it? All of these questions are answered using real-life examples and comparisons. Plus a lot more!
-
-
Enjoyed!
- De Gino Wood en 09-06-22
De: George Lenko
-
The Age of Surveillance Capitalism
- The Fight for a Human Future at the New Frontier of Power
- De: Shoshana Zuboff
- Narrado por: Nicol Zanzarella
- Duración: 24 h y 16 m
- Versión completa
-
General
-
Narración:
-
Historia
The Age of Surveillance Capitalism is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the 21st century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.
-
-
Book Editors failed to trim the word count
- De Todd B en 07-14-19
De: Shoshana Zuboff
-
Pre-Suasion
- Channeling Attention for Change
- De: Robert B. Cialdini
- Narrado por: John Bedford Lloyd
- Duración: 9 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
-
Clever and Useful
- De David en 01-02-17
-
Built to Last
- Successful Habits of Visionary Companies (Good to Great, Book 2)
- De: Jim Collins
- Narrado por: Jim Collins, Jerry I. Porras
- Duración: 6 h y 16 m
- Versión resumida
-
General
-
Narración:
-
Historia
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
-
-
Worst audio book doesn’t even read the book
- De Bob en 07-20-20
De: Jim Collins
-
Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- De: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrado por: James Foster
- Duración: 11 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
-
-
Finally a book that just gives you the info.
- De Kevin M en 09-13-16
De: Geoffrey G. Parker, y otros
-
Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
-
Metaverse for Beginners
- Fundamental and Complete Guide to Invest in the Metaverse. Understand Digital Art & Assets, Cryptocurrency, NFTs and Virtual Reality. Top 5 Crypto Projects of 2022.
- De: George Lenko
- Narrado por: George Lenko
- Duración: 3 h y 27 m
- Versión completa
-
General
-
Narración:
-
Historia
You've definitely heard of the metaverse by now, but I'll explain why everyone will soon log in and out of this new three-dimensional virtual reality as they do with Instagram, TikTok, and other social media platforms today. What will assure you and your family a wealthy future is understanding how the metaverse will work and what the technologies are at its core. What actually is it? How did it come to be? What technologies are at work? Why do we need cryptocurrency for it? All of these questions are answered using real-life examples and comparisons. Plus a lot more!
-
-
Enjoyed!
- De Gino Wood en 09-06-22
De: George Lenko
-
The Age of Surveillance Capitalism
- The Fight for a Human Future at the New Frontier of Power
- De: Shoshana Zuboff
- Narrado por: Nicol Zanzarella
- Duración: 24 h y 16 m
- Versión completa
-
General
-
Narración:
-
Historia
The Age of Surveillance Capitalism is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the 21st century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.
-
-
Book Editors failed to trim the word count
- De Todd B en 07-14-19
De: Shoshana Zuboff
-
Pre-Suasion
- Channeling Attention for Change
- De: Robert B. Cialdini
- Narrado por: John Bedford Lloyd
- Duración: 9 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
-
Clever and Useful
- De David en 01-02-17
-
Built to Last
- Successful Habits of Visionary Companies (Good to Great, Book 2)
- De: Jim Collins
- Narrado por: Jim Collins, Jerry I. Porras
- Duración: 6 h y 16 m
- Versión resumida
-
General
-
Narración:
-
Historia
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
-
-
Worst audio book doesn’t even read the book
- De Bob en 07-20-20
De: Jim Collins
-
Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- De: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrado por: James Foster
- Duración: 11 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
-
-
Finally a book that just gives you the info.
- De Kevin M en 09-13-16
De: Geoffrey G. Parker, y otros
-
Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
-
Outdated
- De Rebecca Savage en 01-05-15
-
Starting a Business QuickStart Guide
- The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream
- De: Ken Colwell PhD MBA
- Narrado por: Ken Colwell PhD MBA
- Duración: 7 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over 20 years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PhD, MBA, has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.
-
-
More like a class textbook
- De ACustomer en 10-15-19
-
The Fourth Industrial Revolution
- De: Klaus Schwab
- Narrado por: Nicholas Guy Smith
- Duración: 5 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
World-renowned economist Klaus Schwab, founder and executive chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work.
-
-
Friendly reminding : On August 15th, 1971, the dec
- De steve white en 03-24-21
De: Klaus Schwab
-
Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- De: Tim Brown
- Narrado por: Tim Roberts, Tim Brown
- Duración: 7 h y 37 m
- Versión completa
-
General
-
Narración:
-
Historia
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
-
-
Not quite what I was hoping for
- De Amazon Customer en 01-16-20
De: Tim Brown
-
Understanding Social Marketing
- How to Create an Effective Social Marketing Campaign to Improve Social Behavior for Good
- De: Josh Mark
- Narrado por: Jack Powell
- Duración: 6 h y 31 m
- Versión completa
-
General
-
Narración:
-
Historia
Social marketing is an approach used to develop activities that aim to change or maintain the behavior of people for the benefit of individuals and society as a whole. Social marketing is an established method for shaping behavior sustainably and cost-effectively, incorporating concepts from traditional advertising and social sciences. Social marketing is concerned with the use of knowledge, concepts, and techniques in marketing to improve social and economic goals. It also analyzes marketing policies, decisions, and activities' social implications.
-
-
Fantastic audio-book by addressing author!
- De Teresa Bush en 02-08-20
De: Josh Mark
-
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
- De: Tim Brown
- Narrado por: Tim Roberts
- Duración: 6 h y 48 m
- Versión completa
-
General
-
Narración:
-
Historia
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.
-
-
Starts strong, then becomes an Ideo advertisement
- De Cameron en 09-10-12
De: Tim Brown
-
Algorithms of Oppression
- How Search Engines Reinforce Racism
- De: Safiya Umoja Noble
- Narrado por: Shayna Small
- Duración: 6 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
-
-
Read this book. Tell everyone you know about it.
- De Joshua Daniel-Wariya en 06-06-19
-
Future Shock
- De: Alvin Toffler
- Narrado por: Peter Berkrot
- Duración: 16 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
Future Shock is about the present. Future Shock is about what is happening today to people and groups who are overwhelmed by change. Change affects our products, communities, organizations - even our patterns of friendship and love. Future Shock vividly describes the emerging global civilization: tomorrow's family life, the rise of new businesses, subcultures, lifestyles, and human relationships - all of them temporary. It illuminates the world of tomorrow by exploding countless cliches about today.
-
-
So Accurate
- De Peter Gracia en 03-31-19
De: Alvin Toffler
-
To Save Everything, Click Here
- The Folly of Technological Solutionism
- De: Evgeny Morozov
- Narrado por: Stephen Hoye
- Duración: 15 h y 59 m
- Versión completa
-
General
-
Narración:
-
Historia
In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
-
-
The about face shift in view I've been looking for
- De McKane en 03-18-15
De: Evgeny Morozov
-
Data Feminism
- De: Catherine D'Ignazio, Lauren F. Klein
- Narrado por: Teri Schnaubelt
- Duración: 7 h y 37 m
- Versión completa
-
General
-
Narración:
-
Historia
Illustrating data feminism in action, D'Ignazio and Klein show how challenges to the male/female binary can help challenge other hierarchical (and empirically wrong) classification systems. They explain how, for example, an understanding of emotion can expand our ideas about effective data visualization, and how the concept of invisible labor can expose the significant human efforts required by our automated systems. And they show why the data never, ever "speak for themselves."
-
-
a long pamphlet, zero value
- De Amazon Customer en 07-28-22
De: Catherine D'Ignazio, y otros
-
The Future of the Professions
- How Technology Will Transform the Work of Human Experts
- De: Richard Susskind, Daniel Susskind
- Narrado por: John Lee
- Duración: 12 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.
-
-
I Hope It's Not All True
- De John en 05-01-16
De: Richard Susskind, y otros
-
Emotional Branding
- The New Paradigm for Connecting Brands to People
- De: Marc Gobe
- Narrado por: DeMario Clarke
- Duración: 12 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
-
-
I want to read this book. But the narrator is poor
- De Peter en 03-13-13
De: Marc Gobe
Resumen del Editor
The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little-understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism.
Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyze the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit?
Más títulos del mismo
Relacionado con este tema
-
The Future of the Professions
- How Technology Will Transform the Work of Human Experts
- De: Richard Susskind, Daniel Susskind
- Narrado por: John Lee
- Duración: 12 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.
-
-
I Hope It's Not All True
- De John en 05-01-16
De: Richard Susskind, y otros
-
Algorithms of Oppression
- How Search Engines Reinforce Racism
- De: Safiya Umoja Noble
- Narrado por: Shayna Small
- Duración: 6 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
-
-
Read this book. Tell everyone you know about it.
- De Joshua Daniel-Wariya en 06-06-19
-
To Save Everything, Click Here
- The Folly of Technological Solutionism
- De: Evgeny Morozov
- Narrado por: Stephen Hoye
- Duración: 15 h y 59 m
- Versión completa
-
General
-
Narración:
-
Historia
In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
-
-
The about face shift in view I've been looking for
- De McKane en 03-18-15
De: Evgeny Morozov
-
Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- De: Steven Quartz, Anette Asp
- Narrado por: James Patrick Cronin
- Duración: 10 h
- Versión completa
-
General
-
Narración:
-
Historia
In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
-
-
Some Useful Ideas
- De Carson en 07-20-17
De: Steven Quartz, y otros
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General
-
Narración:
-
Historia
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
Organizational Culture and Leadership, Fifth Edition
- De: Edgar H. Schein, Peter Schein
- Narrado por: Noah Michael Levine
- Duración: 12 h y 34 m
- Versión completa
-
General
-
Narración:
-
Historia
Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational culture dynamics and leadership. Author Edgar Schein is the 'father' of organizational culture, world-renowned for his expertise and research in the field; in this book, he analyzes and illustrates through cases the abstract concept of culture and shows its importance to the management of organizational change.
-
-
Terrible listening experience
- De Ashley en 01-26-19
De: Edgar H. Schein, y otros
-
The Future of the Professions
- How Technology Will Transform the Work of Human Experts
- De: Richard Susskind, Daniel Susskind
- Narrado por: John Lee
- Duración: 12 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.
-
-
I Hope It's Not All True
- De John en 05-01-16
De: Richard Susskind, y otros
-
Algorithms of Oppression
- How Search Engines Reinforce Racism
- De: Safiya Umoja Noble
- Narrado por: Shayna Small
- Duración: 6 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
-
-
Read this book. Tell everyone you know about it.
- De Joshua Daniel-Wariya en 06-06-19
-
To Save Everything, Click Here
- The Folly of Technological Solutionism
- De: Evgeny Morozov
- Narrado por: Stephen Hoye
- Duración: 15 h y 59 m
- Versión completa
-
General
-
Narración:
-
Historia
In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
-
-
The about face shift in view I've been looking for
- De McKane en 03-18-15
De: Evgeny Morozov
-
Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- De: Steven Quartz, Anette Asp
- Narrado por: James Patrick Cronin
- Duración: 10 h
- Versión completa
-
General
-
Narración:
-
Historia
In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
-
-
Some Useful Ideas
- De Carson en 07-20-17
De: Steven Quartz, y otros
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General
-
Narración:
-
Historia
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
Organizational Culture and Leadership, Fifth Edition
- De: Edgar H. Schein, Peter Schein
- Narrado por: Noah Michael Levine
- Duración: 12 h y 34 m
- Versión completa
-
General
-
Narración:
-
Historia
Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational culture dynamics and leadership. Author Edgar Schein is the 'father' of organizational culture, world-renowned for his expertise and research in the field; in this book, he analyzes and illustrates through cases the abstract concept of culture and shows its importance to the management of organizational change.
-
-
Terrible listening experience
- De Ashley en 01-26-19
De: Edgar H. Schein, y otros
-
The Complete Guide to Mergers and Acquisitions
- Process Tools to Support M&A Integration at Every Level, 3rd Edition
- De: Timothy J. Galpin, Mark Herndon
- Narrado por: Paul Heitsch
- Duración: 10 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
Merger and acquisition activity across the globe continues to grow, and is also playing a major role in the development of expanding markets. A well-managed integration effort is essential to success, and failure means a tremendous waste in terms of time and money, as well as the rapid destruction of shareholder value. The Complete Guide to Mergers and Acquisitions: Process Tools to Support M&A Integration at Every Level, Third Edition is an invaluable resource to guide firms in managing M&A integration and maximize the value of their deals.
-
-
Sales brochure for the authors
- De J Garner en 04-18-22
De: Timothy J. Galpin, y otros
-
Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
-
The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
-
-
Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
-
Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
-
-
Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
-
The Fourth Industrial Revolution
- De: Klaus Schwab
- Narrado por: Nicholas Guy Smith
- Duración: 5 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
World-renowned economist Klaus Schwab, founder and executive chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work.
-
-
Friendly reminding : On August 15th, 1971, the dec
- De steve white en 03-24-21
De: Klaus Schwab
-
Lead and Disrupt
- How to Solve the Innovator's Dilemma
- De: Charles A. O'Reilly III, Michael L. Tushman
- Narrado por: James Foster
- Duración: 8 h y 36 m
- Versión completa
-
General
-
Narración:
-
Historia
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
-
-
Very very inspirational to me.
- De Fábio en 06-12-17
De: Charles A. O'Reilly III, y otros
-
Future Shock
- De: Alvin Toffler
- Narrado por: Peter Berkrot
- Duración: 16 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
Future Shock is about the present. Future Shock is about what is happening today to people and groups who are overwhelmed by change. Change affects our products, communities, organizations - even our patterns of friendship and love. Future Shock vividly describes the emerging global civilization: tomorrow's family life, the rise of new businesses, subcultures, lifestyles, and human relationships - all of them temporary. It illuminates the world of tomorrow by exploding countless cliches about today.
-
-
So Accurate
- De Peter Gracia en 03-31-19
De: Alvin Toffler
-
Artificial Intelligence: 101 Things You Must Know Today About Our Future
- De: Lasse Rouhiainen
- Narrado por: Rodger Paxton
- Duración: 8 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
-
-
Completely useless
- De Joe V en 03-29-19
De: Lasse Rouhiainen
-
Extreme Teams
- Why Pixar, Netflix, AirBnB, and Other Cutting-Edge Companies Succeed Where Most Fail
- De: Robert Bruce Shaw
- Narrado por: James Foster
- Duración: 7 h y 4 m
- Versión completa
-
General
-
Narración:
-
Historia
Managers want great teams, but most build them around decades-old ideas and practices made popular by companies that have lost their edge. Extreme Teams looks at the new generation of teams driving growth in today's most innovative firms. They do this by doing things differently: hiring the right person instead of the best person; focusing on one priority while leaving room to explore new ideas; creating an environment where people are comfortable dealing with the uncomfortable.
-
-
Extreme Blah
- De Blair C en 05-03-18
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
-
Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
-
Superminds
- The Surprising Power of People and Computers Thinking Together
- De: Thomas W. Malone
- Narrado por: Mel Foster
- Duración: 11 h y 11 m
- Versión completa
-
General
-
Narración:
-
Historia
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
-
-
"Why did a Kenyan immigrant win the 2008 election"
- De RealTruth en 07-11-18
De: Thomas W. Malone
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon