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LinkedIn Branding Mastery
- Unlocking the Power of LinkedIn for Attracting and Retaining Customers
- Narrado por: Virtual Voice
- Duración: 3 h y 8 m
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LinkedIn Branding Mastery
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Este título utiliza narración de virtual voice
Resumen del Editor
LinkedIn Branding Mastery, as the title suggests, aims to impart master-level knowledge on optimizing your presence on the world's biggest professional networking platform. The book kicks off with a robust introduction on understanding LinkedIn's Power, showcasing its vital role in business branding and customer acquisition and retention.
The second chapter dives deep into creating an impactful corporate profile. Learn best practices for designing a compelling company profile that appeals to your target audience. Delve deeper into enhancing your brand visibility through various content types, employing the art of storytelling, and utilising rich media to pique reader interest and engagement.
In the digital age, one cannot ignore the relevance of SEO. This eBook offers a comprehensive guide on integrating keyword optimization on your company page and your posts, articles, and updates. Learn how to expand your reach using sponsored InMail and dynamic ads, along with programmatic display ads.
The book also brings to light LinkedIn's powerful lead generation tool – Sales Navigator. You'll understand its functionality, feature sets, account management, and its indispensable role in customer acquisition. For a more interactive approach, the book also explores community building, hosting virtual events, and building strong relationships via LinkedIn Messaging.
'LinkedIn Branding Mastery' delves into analytics, the lifeblood that fuels any successful LinkedIn strategy. Insightful interpretation of company page analytics, ad analytics, and how you can use them for customer retention is detailed meticulously. Moreover, the eBook highlights employee advocacy and features success stories and case-study analysis for practical insights.
To stay ahead of the curve, the final chapter discusses emergent trends on LinkedIn, strategies for adapting to algorithmic and feature updates, and getting equipped for the future of LinkedIn branding.
'LinkedIn Branding Mastery' is the definitive roadmap to LinkedIn success, irrespective of your business size or industry. Immerse yourself in this captivating journey and conquer the realm of LinkedIn - where potential meets opportunity!
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