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Make Your Brand Legendary
- Create Raving Fans with the Customer Experience Engine
- Narrado por: Scott Wozniak
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Resumen del Editor
In Make Your Brand Legendary, Scott Wozniak provides the tools every company needs to create a legendary brand with raving fans.
Apple. Harley-Davidson. Chick-fil-A. Disney. When you see or hear these names, something in us lights up. Sure, we know their product and service offerings, but a huge number of consumers have a much deeper, more profound, and even emotional connection to these businesses. These aren’t just brands; they’re legendary brands. And they don’t just have satisfied customers; they create raving fans—true believers who will buy every product, who serve as brand evangelists, who even tattoo corporate logos on their bodies, and who will fight to defend the honor and reputation of these multibillion-dollar corporations.
Why? What turns otherwise reserved people into raving fans of a computer company or chicken sandwich chain? It’s not magic. It’s not a lucky product. And it’s not something reserved for consumer brands with luxury products. For twenty years Scott and his team have been working with leaders in a wide variety of industries, from manufacturing to professional service to enterprise software. No matter the industry, some companies have gone beyond delivering a good product to delivering a great customer experience.
In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. Only this time, they’ll be talking about your business.
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Historia
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Going Infinite
- The Rise and Fall of a New Tycoon
- De: Michael Lewis
- Narrado por: Michael Lewis
- Duración: 8 h y 56 m
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When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer this question, taking listeners into the mind of Bankman-Fried.
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really expected more rigor from Michael Lewis
- De Wowhello en 10-04-23
De: Michael Lewis
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Habits for Action
- How to Stop the Excuses and Do What You Know You Should
- De: Dr Tim Sharp
- Narrado por: Dr Tim Sharp
- Duración: 3 h y 56 m
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The greatest barrier to living a happier life isn’t knowing what to do, but knowing how to turn those good intentions into action. This is an audio series for anyone who is sick of their own excuses. Dr Tim Sharp, 'Dr Happy', busts 15 common excuses for not taking action when it comes to happiness. With his help you’ll take control of your life and stop getting in your own way.
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All the excuses are the most topical to me and my life can be better if I take the responsibility of my life.
- De Anonymous User en 06-21-24
De: Dr Tim Sharp
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The Complete Book of Five Rings
- De: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrado por: Brian Nishii
- Duración: 5 h y 3 m
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The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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Best translation I have encountered.
- De DW en 05-27-16
De: Miyamoto Musashi, y otros
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Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
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Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- De: Tim Ferriss
- Narrado por: Ray Porter, Kaleo Griffith, Tim Ferriss, y otros
- Duración: 22 h y 41 m
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The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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If I could sum it up: too much of a good thing
- De Brian Sachetta en 06-08-20
De: Tim Ferriss
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How to Get Sh*t Done
- Why Women Need to Stop Doing Everything So They Can Achieve Anything
- De: Erin Falconer
- Narrado por: Lauren Fortgang
- Duración: 6 h y 38 m
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Finally, in the first productivity book by a woman in a decade, Erin Falconer will show you how to do less - a lot less. In fact, How to Get Sh*t Done will teach you how to zero in on the three areas of your life where you want to excel, and then it will show you how to offload, outsource, or just stop giving a damn about the rest. In How to Get Sh*t Done she shows how even the most perfectionistic among us can tap in to our inner free spirit and learn to feel like badasses rather than drudges.
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Not What I Expected
- De Justin Jones en 02-05-18
De: Erin Falconer
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Caffeine
- How Caffeine Created the Modern World
- De: Michael Pollan
- Narrado por: Michael Pollan
- Duración: 2 h y 2 m
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- De Melody H en 02-02-20
De: Michael Pollan
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- De: Patrick M. Lencioni
- Narrado por: Stephen Hoye
- Duración: 5 h y 3 m
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- De Andrea en 09-05-16
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Rocket Fuel
- The One Essential Combination That Will Get You More of What You Want from Your Business
- De: Gino Wickman, Mark C. Winters
- Narrado por: Mark C. Winters
- Duración: 4 h y 26 m
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Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
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Real world advice
- De Ricci El Idrissi en 09-05-16
De: Gino Wickman, y otros
Lo que los oyentes dicen sobre Make Your Brand Legendary
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Stephen Strang
- 01-11-24
Scott Wozniak has made me raving fan
I've known and respected Scott for several years. I downloaded his audible book, curious if he's a good writer. I was blown away. He tells great stories. He uses humor. The book is so good that I just bought a hard copy of the book, partly to share with my own team, but mostly because there's only so much I can absorb listening when I'm driving. I need to read the book again and take notes.
This book influenced me so much that I started doing some of his ideas even before I finished the book (like texting key clients and friends to encourage them and to make them raving fans.) I've personally gone from being someone privileged to be acquainted with Scott to being a Scott Wozniak Raving Fan.
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- Robert G.
- 11-14-23
A Transformative Masterpiece - A Must-Read for Every Aspiring Leader!
I recently had the pleasure of reading "Make Your Brand Legendary: Create Raving Fans with the Customer Experience Engine" by Scott Wozniak, and let me just say, this book truly exceeded all my expectations. From cover to cover, Wozniak's insightful and practical approach to leadership left an indelible impression, making it clear why he is recognized as an authority in the field.
Wozniak's ability to seamlessly blend his extensive knowledge with real-world examples demonstrates his deep understanding of leadership and the impact an exceptional customer experience can have on any business. His engaging writing style, coupled with his well-thought-out strategies and actionable advice, make this book an invaluable resource for any aspiring leader.
What sets this book apart is Wozniak's emphasis on not just building a successful brand, but a legendary one.
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- Brian L Hyde
- 03-02-24
Brilliant
Few books could claim universal application regardless of organization’s industry, size, etc. This is one of them. It shoes the core of greatness is pretty simple despite conventional thought to the contrary. Simple is not easy. This book still shows how it can be done.
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- Ellen Wray
- 10-14-23
Practical tools, real wisdom, and great stories
I’ve consumed hundreds of great books and this one seems destined to be a future classic. I highly recommend it.
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- Peter
- 10-20-23
Excellent Book with Amazing Content
What more is there to say? I initially read the physical book when it was released and I absolutely loved it. In fact, it's inspired me to take steps to even consider growing my business (which may seem like the normal thing to do, but I've been satisfied being a one man operation for a long time now and didn't have plans to grow). I find I'm able to listen to audio books more often than I'm able to read physia books, so I went ahead and added the audio to my collection as well. Every now and then I find a good audio book that I end up essentially putting on repeat. This is one such book.
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- Caleb and Ashley Brown
- 10-19-23
Incredible!
Run, don’t walk to get this one. Building a customer engine is transformational, and the author gives a play-by-play on how to do it. Bought the hardcover as well for continued reference on the coming years.
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- A. Langley
- 10-21-23
Incredible, Articulate, Inspiring
I'm not really a "business guy", but I am a freelancer who cares about his clients. I love how Wozniak explains the customer experience engine in a way that makes sense no matter what kind of business you're in -- even as a freelancer. I'm inspired now to explore ways I can create raving fans as a freelancer. It makes so much more sense to invest energy in a way like this that can self-generate new business because of the quality of experience.
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