Marketing Broadway
The Business Behind the Art
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Narrado por:
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Arin Sheehan
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De:
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Arin Sheehan
Acerca de esta escucha
Did you know that only one in five musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art, you'll learn precisely what makes a successful Broadway show including:
A brief history on Broadway and its many kinds of productions:
- Case studies reviewing the hits like Oklahoma! and flops like Merrily We Roll Along
- Analysis on cutting-edge promotional techniques for live theater and their efficacy
- And so much more!
Marketing Broadway is for anyone who wants to know why good shows don’t always succeed. It’s for the theater aficionado, the business person, but most importantly, it’s for the artist in you!
©2020 Arin Sheehan (P)2021 Arin SheehanLos oyentes también disfrutaron...
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Historia
Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.
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great book ruined by ending
- De Grant Holder en 06-07-22
De: Matt Alt
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
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Red Carpet
- Hollywood, China, and the Global Battle for Cultural Supremacy
- De: Erich Schwartzel
- Narrado por: Sean Patrick Hopkins
- Duración: 11 h y 55 m
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From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry.
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Why modern cinema is a comic experience.
- De Pasternak en 03-11-22
De: Erich Schwartzel
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Death of the Territories
- Expansion, Betrayal and the War That Changed Pro Wrestling Forever
- De: Tim Hornbaker
- Narrado por: Kyle Tait
- Duración: 11 h y 9 m
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By creating WrestleMania, jumping into the pay-per-view field, and expanding across North America, Vince McMahon changed professional wrestling forever.
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An Enjoyable Listen
- De Casey en 03-21-19
De: Tim Hornbaker
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Backwards and in Heels
- De: Alicia Malone
- Narrado por: Katherine Littrell
- Duración: 8 h y 11 m
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Women have been instrumental in the success of American cinema since its very beginning. One of the first people to ever pick up a motion picture camera was a woman, as was the first screenwriter to win two Academy Awards, the inventor of the boom microphone, and the first person to be credited with the title film editor. Throughout the entire history of Hollywood women have been revolutionizing, innovating, and shaping how we make movies. Yet their stories are rarely shared. This is what film reporter Alicia Malone wants to change. Backwards and in Heels tells the history of women in film in a different way.
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Great Book
- De Alfie en 09-27-21
De: Alicia Malone
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Age of Cage
- Four Decades of Hollywood Through One Singular Career
- De: Keith Phipps
- Narrado por: Keith Sellon-Wright
- Duración: 8 h y 18 m
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Nicolas Cage is many things, but love him, or laugh at him, there's no denying two things: You've seen one of his many films, and you certainly know his name. But who is he, really, and why has his career endured for over 40 years, with more than a hundred films, and birthed a million memes? Age of Cage is a smart, beguiling book about the films of Nicolas Cage and the actor himself, as well as a sharp-eyed examination of the changes that have taken place in Hollywood over the course of his career.
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Excellent filmography of a successful career
- De Pamela Plimpton en 04-04-22
De: Keith Phipps
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- De: Andi Zeisler
- Narrado por: Joell A. Jacob
- Duración: 10 h y 24 m
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Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
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Fantastic book despite shoddy narration
- De Seth H. Wilson en 05-19-16
De: Andi Zeisler
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- De Anilyn Karel en 08-26-24
De: Frans Johansson
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Bright lights dark shadows
- The real story of Abba
- De: Carl Palm
- Narrado por: Adrian Mulraney
- Duración: 26 h y 2 m
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An exploration of all aspects of the Abba member’s lives and careers. Amazingly detailed, it examines the group member’s family backgrounds, the pre-Abba days, the legendary 70s, the marriages, the divorces, the business ups and downs, and the post-Abba solo careers.
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Awesome! -- All the Swedish words pronounced!
- De Howard_a en 06-18-12
De: Carl Palm
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The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- De: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrado por: Timothy Danko
- Duración: 10 h y 50 m
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First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
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Boorstin’s deep Conservative mindset reaches through every example in this book.
- De Christine en 10-12-20
De: Daniel J. Boorstin, y otros
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The Master Switch
- The Rise and Fall of Information Empires
- De: Tim Wu
- Narrado por: Marc Vietor
- Duración: 14 h y 11 m
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Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
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Great Read
- De Roy en 11-12-10
De: Tim Wu
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Never a Dull Moment
- 1971 - the Year That Rock Exploded
- De: David Hepworth
- Narrado por: David Hepworth
- Duración: 11 h y 38 m
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On New Year's Eve, 1970, Paul McCartney told his lawyers to issue the writ at the High Court in London, effectively ending The Beatles. You might say this was the last day of the pop era. The following day, which was a Friday, was 1971. You might say this was the first day of the rock era. And within the remaining 364 days of this monumental year, the world would hear Don McLean's "American Pie", The Rolling Stones' "Brown Sugar", The Who's "Baba O'Riley", Zeppelin's "Stairway to Heaven", and more.
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A blast from the past
- De Amazon Customer en 07-30-16
De: David Hepworth
Lo que los oyentes dicen sobre Marketing Broadway
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- Tmoll
- 08-20-21
Ehhhh
It was an easy listen, the reader/author is good but mispronounced several names. I can't say I learned anything really, but the author was passionate and I don't want to be mean in this review... but... What bothered me was that she presented many opinions as fact. Her terminology was frequently incorrect, which I wouldn't judge on Tumblr or Reddit, but I would on a published book seeking to teach. Finally, some sections were explained in an overly simplified fashion. Such as the Music Man - Beeetlejuice situation. This book seemed to be borderline spreading misinformation in it's attempt to simply the economics of broadway. It can't be boiled down to a case study of 12 or so shows, as this book tries to... I hope this author continues to write as she's really passionate; but this book was an early, juvenile work.
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