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Marketing for Dummies, 6th Edition
- Narrado por: Gina Marie Davies
- Duración: 16 h y 41 m
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Resumen del Editor
In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
This updated edition will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.
Learn the marketing and sales strategies that work in any economy; discover how to engage customers with trust and enthusiasm; understand post-pandemic changes in consumer attitudes; discover new tools and technologies for finding customers and inspiring loyalty; adapt your brand, pricing, and sales approach to make your business more valuable; and avoid common marketing mistakes and learn how to measure the impact of your efforts.
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- De: Ramit Sethi
- Narrado por: Ramit Sethi
- Duración: 12 h y 8 m
- Versión completa
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General4.5 out of 5 stars 9,297
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Narración:5 out of 5 stars 7,817
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Historia4.5 out of 5 stars 7,732
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
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3 out of 5 stars
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Repetitive - should be retitled.
- De Truth en 06-20-19
De: Ramit Sethi
-
Million-Dollar Habits
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h y 3 m
- Grabación Original
-
General4 out of 5 stars 350
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Narración:4.5 out of 5 stars 340
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Historia4 out of 5 stars 340
Rachel Rodgers, personal finance expert and author of the best-selling We Should All Be Millionaires, delivers yet again in her three-part Audible Originals series. In Million Dollar Habits, Rodgers puts forward the habits you would do well to adopt in order to generate wealth. And before she gets to those habits, she first encourages you to raise your financial goals.
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4 out of 5 stars
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good over all content but too Racist
- De Alicia en 04-27-24
De: Rachel Rodgers
-
Millionaire Mission
- A 9-Step System to Level Up Your Finances and Build Wealth
- De: Brian Preston
- Narrado por: Brian Preston
- Duración: 7 h y 2 m
- Versión completa
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General5 out of 5 stars 80
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Narración:5 out of 5 stars 79
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Historia5 out of 5 stars 79
Brian Preston, host of The Money Guy Show podcast and co-founder of Abound Wealth Management, lays out a nine-step system for building wealth with the money you already have. Millionaire Mission helps you account for your financial blind spots, overcome the fear of making wrong decisions, and take the guesswork out of what to do with your next dollar.
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5 out of 5 stars
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Stellar performance by Brian Preston!
- De Matt B en 05-29-24
De: Brian Preston
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The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- De: JL Collins
- Narrado por: JL Collins, Peter Adeney
- Duración: 6 h y 38 m
- Versión completa
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General5 out of 5 stars 9,170
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Narración:5 out of 5 stars 7,743
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Historia5 out of 5 stars 7,677
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
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1 out of 5 stars
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Misleading, heavily biased
- De Cody Peralta en 07-19-19
De: JL Collins
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
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General5 out of 5 stars 3,592
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Narración:5 out of 5 stars 3,096
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Historia5 out of 5 stars 3,080
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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Invisible Women
- Data Bias in a World Designed for Men
- De: Caroline Criado Perez
- Narrado por: Caroline Criado Perez
- Duración: 9 h y 25 m
- Versión completa
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General4.5 out of 5 stars 3,080
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Narración:4.5 out of 5 stars 2,689
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Historia4.5 out of 5 stars 2,661
Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, treating men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women.
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2 out of 5 stars
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A statistical fire hose
- De B. Andresen en 09-11-19
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
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General4.5 out of 5 stars 8,249
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Narración:4.5 out of 5 stars 7,107
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Historia4.5 out of 5 stars 7,075
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
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Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
- Versión completa
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General4.5 out of 5 stars 5,728
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Narración:5 out of 5 stars 5,047
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Historia4.5 out of 5 stars 5,044
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
- Grabación Original
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General4.5 out of 5 stars 1,196
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Narración:4.5 out of 5 stars 1,158
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Historia4 out of 5 stars 1,157
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
-
Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
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Six-Figure Side Hustle
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 3 h y 42 m
- Grabación Original
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General4 out of 5 stars 420
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Narración:4 out of 5 stars 400
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Historia4 out of 5 stars 400
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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4 out of 5 stars
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Not For YOU!
- De S. Seigel en 03-02-24
De: Rachel Rodgers
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- De: Andrew Aziz
- Narrado por: Kevin Foley
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 1,307
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Narración:4.5 out of 5 stars 1,054
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Historia4.5 out of 5 stars 1,050
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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3 out of 5 stars
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Its a sales pitch
- De Xavier Foley en 02-08-18
De: Andrew Aziz
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 32 m
- Versión completa
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General5 out of 5 stars 5,060
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Narración:5 out of 5 stars 4,358
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Historia5 out of 5 stars 4,303
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
-
The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- De: John C. Bogle
- Narrado por: L. J. Ganser
- Duración: 5 h y 50 m
- Versión completa
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General4.5 out of 5 stars 2,513
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Narración:4.5 out of 5 stars 2,067
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Historia4.5 out of 5 stars 2,044
The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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1 out of 5 stars
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One star for every point this 5 hour book makes.
- De Matt en 01-31-19
De: John C. Bogle
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Do Epic Shit
- De: Ankur Warikoo
- Narrado por: Ankur Warikoo
- Duración: 3 h y 17 m
- Versión completa
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General4.5 out of 5 stars 1,068
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Narración:4.5 out of 5 stars 926
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Historia4.5 out of 5 stars 922
Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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1 out of 5 stars
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Epicly Sh*t
- De Anonymous User en 09-30-22
De: Ankur Warikoo
-
How to Outsmart the Credit Bureaus
- De: Corey P Smith
- Narrado por: Dave Wright
- Duración: 2 h y 57 m
- Versión completa
-
General5 out of 5 stars 288
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Narración:4.5 out of 5 stars 235
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Historia4.5 out of 5 stars 233
This book is full of unknown information that has never been released to the public. It contains detailed information about the credit bureaus and how their database operates. Anyone who has good or bad credit should listen to this book. This book takes an inside look at the tactics that can be used for individuals seeking to get ahead in life without the use of credit repair or debt consolidation companies. If you ever wanted to know about the secrets of the credit bureaus, I stress that you listen to this book.
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5 out of 5 stars
-
helpful!!
- De Karen kennedy en 01-10-19
De: Corey P Smith
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With the availability of cost-effective advertising, content marketing, social media marketing, email marketing, and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.
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3 out of 5 stars
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Digital Marketing for Beginners 2024
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5 out of 5 stars
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ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it's asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes.
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
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Shopify for Dummies
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As the platform of choice for over one million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There's no question you can make it work for you. But how can you get started? In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping.
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Narración:5 out of 5 stars 95
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An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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5 out of 5 stars
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branding Bible-ish
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Kellogg on Marketing (3rd Edition)
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General0 out of 5 stars 0
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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
De: Alexander Chernev, y otros
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Marketing 5.0
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General4 out of 5 stars 61
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Narración:4.5 out of 5 stars 51
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Historia4 out of 5 stars 50
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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1 out of 5 stars
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Very disappointing
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De: Philip Kotler, y otros
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Limited Liability Companies for Dummies
- 3rd Edition
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General4.5 out of 5 stars 53
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Narración:4.5 out of 5 stars 46
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Historia4.5 out of 5 stars 46
Limited Liability Companies For Dummies, 3rd Edition offers a clear, concise guide that explains the pros and cons of LLCs, and shares insider tips on everything from choosing your members and your company name to creating and filing your Articles of Organization and managing day-to-day operations. You'll find the most current, real-world advice on customizing an LLC for your specific business needs, creating a great operating agreement, keeping accurate records, and new information on federal regulations and fees that are applicable to LLCs.
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5 out of 5 stars
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Good all around, thorough, understandable
- De Philo en 08-05-19
De: Jennifer Reuting
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The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
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General4.5 out of 5 stars 2,066
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Narración:4.5 out of 5 stars 1,708
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Historia4.5 out of 5 stars 1,688
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
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Managing for Dummies
- De: Bob Nelson PhD, Peter Economy
- Narrado por: Timothy Andrés Pabon
- Duración: 13 h y 43 m
- Versión completa
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General4.5 out of 5 stars 12
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Narración:4.5 out of 5 stars 11
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Historia4.5 out of 5 stars 11
Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible.
De: Bob Nelson PhD, y otros
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 32 m
- Versión completa
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General5 out of 5 stars 5,060
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Narración:5 out of 5 stars 4,358
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Historia5 out of 5 stars 4,303
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Social Media Marketing All-in-One for Dummies (4th Edition)
- De: Jan Zimmerman, Deborah Ng
- Narrado por: Megan Tusing
- Duración: 21 h y 41 m
- Versión completa
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General4 out of 5 stars 5
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Narración:4 out of 5 stars 4
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Historia3 out of 5 stars 4
Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.
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5 out of 5 stars
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Great Content. One Major Complaint
- De AAE en 11-11-20
De: Jan Zimmerman, y otros
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Starting an Online Business All-in-One for Dummies
- 6th Edition
- De: Shannon Belew, Joel Elad
- Narrado por: Wendy Tremont King
- Duración: 36 h y 52 m
- Versión completa
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General4 out of 5 stars 13
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Narración:4.5 out of 5 stars 10
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Historia4 out of 5 stars 10
The sixth edition of Starting an Online Business: All-in-One For Dummies will teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.
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2 out of 5 stars
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Not what you'd think.
- De Lillian en 05-14-21
De: Shannon Belew, y otros
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Eric
- 12-19-23
simple quality
simple to use strategies broke down in a step-by-step process. I've listened to it now it's time to go back through the printed copy and apply each one of the pieces.
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