-
Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- Narrado por: Grover Gardner
- Duración: 4 h y 8 m
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Compra ahora por $16.00
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Grandes primeros Títulos
![Crucial Conversations (Third Edition) Audiolibro Por Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler, Emily Gregory arte de portada](https://m.media-amazon.com/images/I/51t9JyigW+L._SL240_.jpg)
![Unreasonable Hospitality Audiolibro Por Will Guidara arte de portada](https://m.media-amazon.com/images/I/51RhRGaGPgL._SL240_.jpg)
![Blue Ocean Strategy, Expanded Edition Audiolibro Por W. Chan Kim, Renee Mauborgne arte de portada](https://m.media-amazon.com/images/I/610tS1EpU0L._SL240_.jpg)
![Power vs. Force Audiolibro Por Dr. David R. Hawkins arte de portada](https://m.media-amazon.com/images/I/417j55gZKML._SL240_.jpg)
![The 22 Immutable Laws of Marketing Audiolibro Por Al Ries, Jack Trout arte de portada](https://m.media-amazon.com/images/I/51RDdJhYbHL._SL240_.jpg)
![Building a StoryBrand Audiolibro Por Donald Miller arte de portada](https://m.media-amazon.com/images/I/41ZK9oLxQ4L._SL240_.jpg)
![Atomic Habits Audiolibro Por James Clear arte de portada](https://m.media-amazon.com/images/I/513Y5o-DYtL._SL240_.jpg)
![Influence, New and Expanded Audiolibro Por Robert B. Cialdini arte de portada](https://m.media-amazon.com/images/I/51BnAdZmzuS._SL240_.jpg)
![Never Split the Difference Audiolibro Por Chris Voss arte de portada](https://m.media-amazon.com/images/I/51l4HGsEqyL._SL240_.jpg)
![$100M Offers Audiolibro Por Alex Hormozi arte de portada](https://m.media-amazon.com/images/I/41GqbVAnxeL._SL240_.jpg)
![This Is Marketing Audiolibro Por Seth Godin arte de portada](https://m.media-amazon.com/images/I/51Hg3af06gL._SL240_.jpg)
![Your Next Five Moves Audiolibro Por Patrick Bet-David arte de portada](https://m.media-amazon.com/images/I/41tiz-RL2CL._SL240_.jpg)
![How to Win Friends & Influence People Audiolibro Por Dale Carnegie arte de portada](https://m.media-amazon.com/images/I/51PWIy1rHUL._SL240_.jpg)
![The Power of Positive Thinking Audiolibro Por Norman Vincent Peale arte de portada](https://m.media-amazon.com/images/I/41sSq-SPfML._SL240_.jpg)
![Contagious Audiolibro Por Jonah Berger arte de portada](https://m.media-amazon.com/images/I/510jnmWPYoL._SL240_.jpg)
![The 22 Immutable Laws of Branding Audiolibro Por Al Ries, Laura Ries arte de portada](https://m.media-amazon.com/images/I/51uytneh6IL._SL240_.jpg)
![How Brands Grow Audiolibro Por Byron Sharp arte de portada](https://m.media-amazon.com/images/I/51RFs-uYvwL._SL240_.jpg)
![Traction Audiolibro Por Gabriel Weinberg, Justin Mares arte de portada](https://m.media-amazon.com/images/I/511W28qtbmL._SL240_.jpg)
![The Laws of Human Nature Audiolibro Por Robert Greene arte de portada](https://m.media-amazon.com/images/I/41Hy7Gn-2IL._SL240_.jpg)
![Predictably Irrational Audiolibro Por Dan Ariely arte de portada](https://m.media-amazon.com/images/I/51zvOkieKjL._SL240_.jpg)
![Dotcom Secrets Audiolibro Por Russell Brunson arte de portada](https://m.media-amazon.com/images/I/51A40X+YxfL._SL240_.jpg)
![Obviously Awesome Audiolibro Por April Dunford arte de portada](https://m.media-amazon.com/images/I/51l8BeXXOtL._SL240_.jpg)
![Traction Audiolibro Por Gino Wickman arte de portada](https://m.media-amazon.com/images/I/516eJHng+OL._SL240_.jpg)
![Think Again Audiolibro Por Adam Grant arte de portada](https://m.media-amazon.com/images/I/41U8b9qyLZL._SL240_.jpg)
![Positive Intelligence Audiolibro Por Shirzad Chamine arte de portada](https://m.media-amazon.com/images/I/513N-1zC-tL._SL240_.jpg)
![The Power of One More Audiolibro Por Ed Mylett arte de portada](https://m.media-amazon.com/images/I/413Oyid90JL._SL240_.jpg)
![Endure Audiolibro Por Cameron Hanes arte de portada](https://m.media-amazon.com/images/I/51+7LvdQM2L._SL240_.jpg)
![Principles Audiolibro Por Ray Dalio arte de portada](https://m.media-amazon.com/images/I/51UyMOpP+GL._SL240_.jpg)
![How to Talk to Anyone Audiolibro Por Leil Lowndes arte de portada](https://m.media-amazon.com/images/I/51hAGh15bTL._SL240_.jpg)
![How to Launch a Brand Audiolibro Por Fabian Geyrhalter arte de portada](https://m.media-amazon.com/images/I/51jvG9dIpVL._SL240_.jpg)
Resumen del Editor
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.” (David Bohnett, chairman and founder of GeoCities)
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
Relacionado con este tema
-
The Star Principle
- How It Can Make You Rich
- De: Richard Koch
- Narrado por: Richard Aspel
- Duración: 7 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
-
-
Makes perfect sense
- De Lorcan McNeela en 10-28-14
De: Richard Koch
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
-
-
Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- De: David Brown
- Narrado por: David Brown
- Duración: 11 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
-
-
Just a repeat of the pod cast…..
- De Vm2008 en 02-01-22
De: David Brown
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
The Star Principle
- How It Can Make You Rich
- De: Richard Koch
- Narrado por: Richard Aspel
- Duración: 7 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
-
-
Makes perfect sense
- De Lorcan McNeela en 10-28-14
De: Richard Koch
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
-
-
Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- De: David Brown
- Narrado por: David Brown
- Duración: 11 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
-
-
Just a repeat of the pod cast…..
- De Vm2008 en 02-01-22
De: David Brown
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
-
The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
-
-
No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
-
The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
-
Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
-
Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
- Versión completa
-
General
-
Narración:
-
Historia
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
-
-
Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
-
Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- De: James I. Bond
- Narrado por: Jonny Unitus
- Duración: 4 h y 49 m
- Versión completa
-
General
-
Narración:
-
Historia
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
-
-
I find 'Brain Glue' impressive and helpful
- De Robie P. en 02-21-23
De: James I. Bond
-
The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- De: Jason Jennings
- Narrado por: Jason Jennings
- Duración: 6 h y 10 m
- Versión completa
-
General
-
Narración:
-
Historia
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
-
-
Good advice
- De Myers en 07-28-18
De: Jason Jennings
-
The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- De: Leonard C. Green, Paul B. Brown
- Narrado por: Leonard C. Green, Tim Andres Pabon
- Duración: 5 h y 16 m
- Versión completa
-
General
-
Narración:
-
Historia
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
-
-
Need a narrator who is not phlegmy
- De Leo en 01-19-18
De: Leonard C. Green, y otros
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- De: Jim Collins
- Narrado por: Jim Collins
- Duración: 10 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
-
Good info, over-the-top narration
- De Anaxamaxan en 08-31-10
De: Jim Collins
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
Las personas que vieron esto también vieron...
-
The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
-
Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
-
The 22 Immutable Laws of Branding
- De: Al Ries, Laura Ries
- Narrado por: David Drummond
- Duración: 8 h y 8 m
- Versión completa
-
General
-
Narración:
-
Historia
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
-
Good, but out of date
- De Dave Makes Things en 09-07-14
De: Al Ries, y otros
-
The Hypomanic Edge
- The Link Between (A Little) Craziness and (A Lot of) Success in America
- De: John D. Gartner
- Narrado por: Stephen R. Thorne
- Duración: 10 h y 48 m
- Versión completa
-
General
-
Narración:
-
Historia
Bringing his audacious and persuasive thesis to life, Gartner offers case histories of some famous Americans who represent this phenomenon of hypomania. These are the real stories you never learned in school about some of those men who made America: Columbus, who discovered the continent, thought he was the messiah. John Winthrop, who settled and defined it, believed Americans were God's new chosen people. Alexander Hamilton, the indispensable founder who envisioned America's economic future, self-destructed because of pride and impulsive behavior.
-
-
Keep striving for greatness
- De Tina en 03-06-20
De: John D. Gartner
-
Differentiate or Die
- De: Jack Trout, Steve Rivkin
- Narrado por: Patrick Cullen
- Duración: 6 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
-
-
Well presented arguments
- De George en 01-06-03
De: Jack Trout, y otros
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
Purple Cow
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
-
-
!!!! Good !!!!! Should be a chapter, not book!!
- De Phillip en 06-25-12
De: Seth Godin
-
The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
-
Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
-
The 22 Immutable Laws of Branding
- De: Al Ries, Laura Ries
- Narrado por: David Drummond
- Duración: 8 h y 8 m
- Versión completa
-
General
-
Narración:
-
Historia
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
-
Good, but out of date
- De Dave Makes Things en 09-07-14
De: Al Ries, y otros
-
The Hypomanic Edge
- The Link Between (A Little) Craziness and (A Lot of) Success in America
- De: John D. Gartner
- Narrado por: Stephen R. Thorne
- Duración: 10 h y 48 m
- Versión completa
-
General
-
Narración:
-
Historia
Bringing his audacious and persuasive thesis to life, Gartner offers case histories of some famous Americans who represent this phenomenon of hypomania. These are the real stories you never learned in school about some of those men who made America: Columbus, who discovered the continent, thought he was the messiah. John Winthrop, who settled and defined it, believed Americans were God's new chosen people. Alexander Hamilton, the indispensable founder who envisioned America's economic future, self-destructed because of pride and impulsive behavior.
-
-
Keep striving for greatness
- De Tina en 03-06-20
De: John D. Gartner
-
Differentiate or Die
- De: Jack Trout, Steve Rivkin
- Narrado por: Patrick Cullen
- Duración: 6 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
-
-
Well presented arguments
- De George en 01-06-03
De: Jack Trout, y otros
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
-
Purple Cow
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
-
-
!!!! Good !!!!! Should be a chapter, not book!!
- De Phillip en 06-25-12
De: Seth Godin
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- De: Fabian Geyrhalter
- Narrado por: Chris Brinkley
- Duración: 2 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.
-
-
Former client raving about Fabian’s method
- De VIPinSF en 04-05-18
-
Permission Marketing
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 1 m
- Versión resumida
-
General
-
Narración:
-
Historia
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
-
-
Out Dated
- De Kristin en 11-27-16
De: Seth Godin
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
Crucial Conversations (Third Edition)
- Tools for Talking When Stakes Are High
- De: Joseph Grenny, Kerry Patterson, Ron McMillan, y otros
- Narrado por: Emily Gregory, Joseph Grenny
- Duración: 7 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
-
-
Great info; needs a cast, PDF and a website update
- De Kali en 04-25-22
De: Joseph Grenny, y otros
-
My Life in Advertising
- De: Claude C. Hopkins
- Narrado por: Mike Woodly
- Duración: 5 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- De: Gabriel Weinberg, Justin Mares
- Narrado por: Gabriel Weinberg
- Duración: 7 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
-
Review from a marketing pro
- De SV en 06-18-16
De: Gabriel Weinberg, y otros
-
The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- De: Jason Jennings
- Narrado por: Jason Jennings
- Duración: 6 h y 10 m
- Versión completa
-
General
-
Narración:
-
Historia
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
-
-
Good advice
- De Myers en 07-28-18
De: Jason Jennings
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
-
-
Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
-
The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: Al Ries, Jack Trout
- Duración: 1 h y 29 m
- Versión resumida
-
General
-
Narración:
-
Historia
Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.
-
-
Outstanding book
- De Z en 08-23-05
De: Al Ries, y otros
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
Lo que los oyentes dicen sobre Positioning, 20th Anniversary Edition
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total
-
Ejecución
-
Historia
- siegfried gokea
- 08-06-23
An excellent classic book
I enjoyed each chapter and each story, so I shared the book with as many friends interested in business and in life.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- spencer moore
- 01-10-24
Thought Provoking Read About Brands
This was a thought provoking book about brands and marketing. I learned new information and was entertained while listening.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- RDB
- 03-17-23
If you have a brand or a product read this book!
Positioning has been around for a long time and this update is excellent. If you own a company, run a company or I have a product that you want to bring to market successfully. There's no better book or place to start than Positioning. It will be the best four hours you spend on your brand.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Jon
- 01-02-24
Amazing Book - A High Calorie Stout (Beer) of Content
This book has one of the highest calorie count per word of any business book I’ve ever listened to. This book is of value to anyone in business. Great sense of humor too.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Adam
- 01-26-23
Fantastic Classic
Great! Worth multiple listens. Some may complain it is dated, but history is equally instructive. All things change.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Amazon Customer
- 05-21-23
Great read!
This book really put in to plain words how advertising and marketing can affect your brand and business.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Andrew
- 12-05-21
marketing the mind
found it to be interesting and perspective i have never thought of or taken much time to think about but makes sense.
there is an error
Chapter 18 Positioning the Catholic Church
Sub heading - Teacher of the word.
the first sentence reference to. Christ saw the role of the Church as "teacher of the word" the narrator says "World"
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- CASSIA
- 01-05-23
Great info
A lot of good insight . Recommended to anyone trying to market a brand , product or himself.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- The Duke
- 07-10-23
Seth Godin recommendation
Came here from Seth Godins All Marketers are Liers. This was well worth the listen.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Foxy
- 01-14-23
Timeless Classic
Game changer, eye opening, and life changing advice for business and personal growth! Definitely on my top 10 list of books.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña