Mobilized: An Insider's Guide to the Business and Future of Connected Technology

De: SC Moatti

Narrado por: Natalie Hoyt

That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged - she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people, losing a cell phone is like losing a limb. And the most successful mobile apps are precisely those that enhance and multiply the frequency and power of our real-world interactions.

Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done. Even as technology evolves and smartphones are replaced by smaller mobile devices such as watches and contact lenses, these three principles will remain evergreen. The market is full of how-to books for creating apps, but no works examine what qualities make for great mobile products. Until now.

©2016 SC Moatti (P)2016 SC Moatti

Great Book about what should be the mobile way

With a good balance of background levers, details about key mobile successes and practicals tools to test and improve your apps, I do recommend this book to people already involved in mobile design as well as people who should be more involved in the mobile way!

Must read for anyone involved in mobile

I "read" this with my audible app! Easy read with concepts supported by real world case studies. Principles shared in the book are applicable today!

its exactly what i was looking for.

the book is really insightful to the appointment it gives you a very wide view on the mobile industry

Must-read if your business depends on mobile

What did you like best about this story?

It lays out a blueprint for how to do mobile in today's business environment. With the shift to mobile happening faster than most businesses are prepared for, it's critical to understand how to succeed in the mobile future.

Any additional comments?

I'm buying a copy for everyone on my team.

Truly enjoyable read, spectacular use of time

Would you consider the audio edition of Mobilized: An Insider's Guide to the Business and Future of Connected Technology to be better than the print version?

SC Moatti has created a fantastic read, rich with analogies, easy to consume with the right mix of repetition to help jog the memory cells. The audible version has made me want the print version so I can make notes and use it as a reference.

What was one of the most memorable moments of Mobilized: An Insider's Guide to the Business and Future of Connected Technology?

I really enjoyed the mix of industry/business facts and stats, coupled with straight forward frameworks brought to life with case studies and imagery conjured from historical references.

What does Natalie Hoyt bring to the story that you wouldn’t experience if you just read the book?

The narrator does a first class job, having met SC I keep hearing her voice, her inflections and her emphasis.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Complete enjoyment, stimulating body, mind and spirit! Hmmm where have I heard that before?

Any additional comments?

Highly recommend, should be course work for CS and anyone headed to the software market space/mobile app market.

A must read for online business owners

Would you consider the audio edition of Mobilized: An Insider's Guide to the Business and Future of Connected Technology to be better than the print version?

SC outlines strategies for building successful mobile products by describing how companies like Facebook and Trulia built their apps. SC provides concrete examples of why many companies have succeeded by adapted to mobile first strategy and the history of how that came about. Her story of how Facebook came about building mobile-first strategy is very insightful. She describes her own product management experience and how she sees the wider shift from desktop to mobile technology. If you are seeing more and more of your site traffic is coming from mobile but trying to figure out how to approach this shift, this book will give you plenty of clarity and tips for managing the change.

Excellent advice and framework for mobile

This book provides an excellent, memorable framework and clear examples to help product builders understand what makes a great mobile app. SC also provides invaluable advice on how to develop an organizational culture to truly take advantage of the opportunities available today thanks to the growth of mobile technologies. Highly recommended!

Great book

Describes the essence of what a mobile first organization and society entails. Recommend this to anyone trying to understand why mobile is so important going forward.

Thought provoking insight about mobile!

Would you listen to Mobilized: An Insider's Guide to the Business and Future of Connected Technology again? Why?

I would listen again because the "rules" about what makes a great mobile product are so simple to understand but so relevant with great products on the market today. I want to apply the rules to different mobile products.

What other book might you compare Mobilized: An Insider's Guide to the Business and Future of Connected Technology to and why?

I feel like this book is the first of its kind regarding mobile.

Have you listened to any of Natalie Hoyt’s other performances before? How does this one compare?

I have not listened to Natalie Hoyt before but really enjoyed this performance.

Was there a moment in the book that particularly moved you?

The part of the book that spoke to me the most were the Moatti's rules about great mobile products. I have never seen these products explained in such a manner where everyone can understand the transformational impact mobile is having on the world.

See the Future Clearly

This book paints a picture of a highly plausible mobile-based future and shares to rules of the game as well as strategies for playing well, based on her extensive experience.