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Planet Google
- One Company's Audacious Plan to Organize Everything We Know
- Narrado por: William Hughes
- Duración: 7 h y 43 m
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Historia
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Program or Be Programmed
- Ten Commands for a Digital Age
- De: Douglas Rushkoff
- Narrado por: Douglas Rushkoff
- Duración: 3 h y 28 m
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In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
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Good book, but with some crazy ranting
- De Bjarne en 02-05-15
De: Douglas Rushkoff
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- De: Sara Wachter-Boettcher
- Narrado por: Andrea Emmes
- Duración: 5 h y 42 m
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Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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Pretty good but not complete
- De Casey en 10-29-17
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Electronic Dreams
- How 1980s Britain Learned to Love the Computer
- De: Tom Lean
- Narrado por: Mark Meadows
- Duración: 10 h
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In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.
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Awesome outline of electronic history
- De Johnny en 09-28-17
De: Tom Lean
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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Cyber Wars
- Hacks That Shocked the Business World
- De: Charles Arthur
- Narrado por: Joe Jameson
- Duración: 7 h y 40 m
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Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game-changing hacks that make organisations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders, and this book provides a deep insight into understanding how they work.
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For the security professional and average joe
- De Quella en 01-11-19
De: Charles Arthur
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Who Controls the Internet
- Illusions of a Borderless World
- De: Jack Goldsmith, Tim Wu
- Narrado por: Bob Loza
- Duración: 6 h y 24 m
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Is the Internet erasing national borders? Who's really in control of what's happening on the Net--Internet engineers, rogue programmers, the United Nations, or powerful countries?In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world.
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Mostly delves into questions of law
- De Amazon Customer en 05-07-11
De: Jack Goldsmith, y otros
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- De: Lasse Rouhiainen
- Narrado por: Rodger Paxton
- Duración: 8 h y 17 m
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Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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Completely useless
- De Joe V en 03-29-19
De: Lasse Rouhiainen
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
Lo que los oyentes dicen sobre Planet Google
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Patrick
- 12-18-09
unbiased breakdown
Thought the book was well written and the narration was good. The author does a good job of breaking down Google with little if any biases. The book goes a long way towards making an uninformed industry insider understand how Google is different from other competitors and how they survived so long. It also calms some fears as to wether Google categorizes what you do personally or only per visit.
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- Abdur
- 07-16-09
Breezy History of Google
This book gives an excellent overview of Google's history as well as a decent thumbnail sketch of the growth of the internet and the history of a few other companies as well--including Yahoo's bungling of search technology that allowed Google to eclipse them.
The author focuses a lot of his attention on showcasing the sometimes brilliant, sometimes serendipitous decisions the founders made that turned a company that was parked in a Stanford University dorm room into a multibillion dollar conglomerate that is rumored to be operating 1,000,000 computers (and growing).
Stross gives a fascinating account of Google's acquisition of YouTube as well as the concerns about privacy and copyright engendered by other projects the company is known for.
The narrator is good on the ears and you'll find yourself wishing there was more to listen to when you reach the end.
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- James Sipe
- 11-09-08
Good Insite
I really enjoyed this book as it provided a great view into the Google "products" that I use on a daily basis. I enjoyed the comparisons that the author provided into other companies.
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esto le resultó útil a 8 personas