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Product Marketing
- Mastering the Art and Science of PMM
- Narrado por: Div Manickam
- Duración: 2 h y 2 m
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Product Marketing
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Resumen del Editor
Are you an aspiring product marketer or product marketing leader? This audiobook is dedicated to product marketers around the world.
Imagine a world where we as product marketers are cheering for each team and bringing out the best in each of us. Our true self-worth as product marketing is yet to be unveiled, as the linchpin across product, sales and marketing. When I ventured into product marketing 10 years ago, I found my passions across creativity and technology come to life. An engineer’s mind meets a creative heart, and I knew this is right where I need to be.
Everyone comes into product marketing from different roles, and that is the pure beauty of the PMM discipline. We bring diverse perspectives and challenge the status quo. This intersection of product and marketing comes with its own struggles in educating teams across the organization to show our value and bring cross-functional alignment across product, sales, and marketing.
Join me on a journey through the world of product marketing as we navigate the good, the bad, and the ugly. If you are wondering why should I listen to this audiobook (or why did I created this audiobook):
- As a PMM and product marketing leader, I have the privilege to see the PMM function evolve.
- As a top 100 product marketing influencer, I am blessed to brainstorm with PMM mentees and leaders.
- There are many audiobooks on product and marketing, but very few become a guiding light. I have read books on product, marketing, sales, leadership, habits, mindfulness and found my true north amidst them all.
- In the past 10 years, I’ve learned a lot about the art and science of product marketing–from messaging and positioning, buyer persona, product launch to market intelligence, but the most important lesson is discipline and empathy.
- It’s the art of the craft. We keep refining our skills and put it to practice every day.
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- Duración: 6 h y 17 m
- Versión completa
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General4.5 out of 5 stars 36
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Narración:4.5 out of 5 stars 28
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Historia4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
De: John Jantsch
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Process!
- How Discipline and Consistency Will Set You and Your Business Free
- De: Mike Paton, Lisa González
- Narrado por: Mike Paton
- Duración: 4 h y 4 m
- Versión completa
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General4.5 out of 5 stars 67
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Narración:4.5 out of 5 stars 58
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Historia4.5 out of 5 stars 58
It's when you're stuck in the day-to-day, putting out fires and cleaning up messes, that passion turns to frustration. Freedom seems somewhere between elusive and impossible. The secret to getting unstuck is process. This inspiring, informative field guide will prove it's possible to establish rigor and discipline for process while also increasing creativity, flexibility, and innovation. Process! will help you identify a handful of core processes that make your business uniquely valuable.
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1 out of 5 stars
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Missing Chapter Five
- De Will Thomas en 12-12-22
De: Mike Paton, y otros
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Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- De: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrado por: Fleet Cooper
- Duración: 6 h y 29 m
- Versión completa
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General4 out of 5 stars 34
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Narración:4.5 out of 5 stars 29
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Historia4.5 out of 5 stars 29
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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3 out of 5 stars
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Good for people who don't have an experience with Agile and Lean Startup
- De Jovan Vidic en 08-26-17
De: Patrick van der Pijl, y otros
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
- Versión completa
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General4.5 out of 5 stars 58
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 48
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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2 out of 5 stars
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Brand propaganda
- De MR A G ADELAAR en 05-22-15
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Solving Problems with Design Thinking
- Ten Stories of What Works
- De: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrado por: Dina Pearlman
- Duración: 7 h y 19 m
- Versión completa
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General4 out of 5 stars 91
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Narración:4 out of 5 stars 79
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Historia4 out of 5 stars 80
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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5 out of 5 stars
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Excellent book for design thinkers
- De Amazon Customer en 11-16-16
De: Jeanne Liedtka, y otros