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Psicologia do Consumidor [Consumer Psychology]
- Narrado por: Najla Kamel
- Duración: 37 m
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Psicologia do Consumidor [Consumer Psychology]
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Resumen del Editor
Aqui abordamos de uma forma teórica e prática, ao mesmo tempo, conceitos importantes que nós, com o consumidor ou vendedor, devemos conhecer.
Por exemplo:
- a importância do estudo do com portamento do consumidor
- tipos de consumidores
- segmentação de mercado
- formas de com pra
- conceito de memória
- como são processadas as informações
- tipos de aprendizagem
- tipos de necessidades
- tipos de personalidades
- teorias da motivação
Please note: This audiobook is in Portuguese.
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