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Sell the Sizzle!
- I segreti della vendita di Elmer Wheeler, il più grande venditore di tutti i tempi
- Narrado por: Lorenzo Visi
- Duración: 1 h y 38 m
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Resumen del Editor
Perché Elmer Wheeler, classe 1904, oltre a essere considerato il più grande venditore al dettaglio di tutti i tempi, può vantare l'investitura di primo venditore "scientifico" della storia. Con il suo lavoro sul campo, infatti, Wheeler ha letteralmente traghettato il marketing e la vendita nell'epoca moderna, fondandolo su princìpi sicuri - verificati nel corso di decenni di esperienza diretta - e su modelli replicabili in ogni settore della comunicazione e della vendita di un prodotto o servizio.
In questo testo, l'autore propone una puntuale descrizione dei cinque essenziali principi di vendita e offre pratici e operativi strumenti per rispondere alla domanda "What makes people buy?", che cosa spinge la gente a comprare?
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