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Subscription Marketing
- Strategies for Nurturing Customers in a World of Churn
- Narrado por: Anne Janzer
- Duración: 4 h y 37 m
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Resumen del Editor
You may not have noticed, but the world around you is switching to subscriptions.
Have you changed your marketing practices to thrive in this new economy?
Subscribers expect different things from businesses than transactional customers. It's up to you to deliver.
This audiobook is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- Real-world examples of effective value nurturing strategies
- A new chapter on the risks and challenges of subscription marketing
Subscription Marketing is one of the best marketing strategy audiobooks of all time, according to BookAuthority. Find out why.
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- De Amazon Customer en 07-11-20
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The Book of Beautiful Questions
- The Powerful Questions That Will Help You Decide, Create, Connect, and Lead
- De: Warren Berger
- Narrado por: Michael Quinlan
- Duración: 7 h y 47 m
- Versión completa
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In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership and relationships.
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Where's the Beef
- De Tintin en 03-03-19
De: Warren Berger
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Talking to Crazy
- How to Deal with the Irrational and Impossible People in Your Life
- De: Mark Goulston MD
- Narrado por: L. J. Ganser
- Duración: 7 h y 8 m
- Versión completa
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Let's face it: We all know people who are irrational. No matter how hard you try to reason with them, it never works. So what's the solution? How do you talk to someone who's out of control? What can you do with a boss who bullies, a spouse who yells, or a friend who frequently bursts into tears? In his book Just Listen, Mark Goulston shared his best-selling formula for getting through to the resistant people in your life. Now he brings his communication magic to the most difficult group of all - the downright irrational.
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Dissapointed
- De Aaron Olson en 11-04-15
De: Mark Goulston MD
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Going Infinite
- The Rise and Fall of a New Tycoon
- De: Michael Lewis
- Narrado por: Michael Lewis
- Duración: 8 h y 56 m
- Versión completa
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When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer this question, taking listeners into the mind of Bankman-Fried.
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really expected more rigor from Michael Lewis
- De Wowhello en 10-04-23
De: Michael Lewis
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Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
- Grabación Original
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
- Versión completa
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
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The Complete Book of Five Rings
- De: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrado por: Brian Nishii
- Duración: 5 h y 3 m
- Versión completa
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The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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Best translation I have encountered.
- De DW en 05-27-16
De: Miyamoto Musashi, y otros
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The High 5 Habit
- Take Control of Your Life with One Simple Habit
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 6 h y 57 m
- Versión completa
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Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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Narrator issues.
- De Jesse en 10-05-21
De: Mel Robbins
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Indistractable
- How to Control Your Attention and Choose Your Life
- De: Nir Eyal, Julie Li
- Narrado por: Nir Eyal
- Duración: 5 h y 15 m
- Versión completa
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In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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Nothing new...
- De Erica en 12-24-19
De: Nir Eyal, y otros
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Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- De: Tim Ferriss
- Narrado por: Ray Porter, Kaleo Griffith, Tim Ferriss, y otros
- Duración: 22 h y 41 m
- Versión completa
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The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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If I could sum it up: too much of a good thing
- De Brian Sachetta en 06-08-20
De: Tim Ferriss
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Caffeine
- How Caffeine Created the Modern World
- De: Michael Pollan
- Narrado por: Michael Pollan
- Duración: 2 h y 2 m
- Grabación Original
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- De Melody H en 02-02-20
De: Michael Pollan
Las personas que vieron esto también vieron...
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Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- De: Tien Tzuo, Gabe Weisert
- Narrado por: Dan Woren, Tien Tzuo
- Duración: 7 h y 41 m
- Versión completa
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Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
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Delivers on 1/2 of its Subtitle
- De AdaManda en 10-09-19
De: Tien Tzuo, y otros
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- De: John Warrillow
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
- Versión completa
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General
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Historia
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- De C Mason en 02-25-15
De: John Warrillow
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- De: Robbie Kellman Baxter
- Narrado por: Caroline Miller
- Duración: 6 h y 16 m
- Versión completa
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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Great read
- De Ryan Veit en 02-27-24
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- De: Robbie Kellman Baxter
- Narrado por: Tom Pile
- Duración: 8 h y 12 m
- Versión completa
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General
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Narración:
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Historia
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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Relevant, but without an "a-ha" moment
- De Nagy Barnabás en 05-13-16
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Retention Point
- The Single Biggest Secret to Membership and Subscription Growth
- De: Robert Skrob
- Narrado por: Mike Hansen
- Duración: 2 h y 26 m
- Versión completa
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General
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Narración:
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Historia
My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.
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Just the facts!
- De LaDonna en 01-29-24
De: Robert Skrob
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The Subscription Boom
- Why an Old Business Model Is the Future of Commerce
- De: Adam Levinter
- Narrado por: Adam Levinter
- Duración: 7 h y 23 m
- Versión completa
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General
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Narración:
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Historia
Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
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Great Deep Dive on a Seemingly Familiar Subject
- De Anonymous User en 12-30-20
De: Adam Levinter
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Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- De: Tien Tzuo, Gabe Weisert
- Narrado por: Dan Woren, Tien Tzuo
- Duración: 7 h y 41 m
- Versión completa
-
General
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Narración:
-
Historia
Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
-
-
Delivers on 1/2 of its Subtitle
- De AdaManda en 10-09-19
De: Tien Tzuo, y otros
-
The Automatic Customer
- Creating a Subscription Business in Any Industry
- De: John Warrillow
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
-
-
Can be applied to almost any business
- De C Mason en 02-25-15
De: John Warrillow
-
The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- De: Robbie Kellman Baxter
- Narrado por: Caroline Miller
- Duración: 6 h y 16 m
- Versión completa
-
General
-
Narración:
-
Historia
Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
-
-
Great read
- De Ryan Veit en 02-27-24
-
The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- De: Robbie Kellman Baxter
- Narrado por: Tom Pile
- Duración: 8 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
-
-
Relevant, but without an "a-ha" moment
- De Nagy Barnabás en 05-13-16
-
Retention Point
- The Single Biggest Secret to Membership and Subscription Growth
- De: Robert Skrob
- Narrado por: Mike Hansen
- Duración: 2 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.
-
-
Just the facts!
- De LaDonna en 01-29-24
De: Robert Skrob
-
The Subscription Boom
- Why an Old Business Model Is the Future of Commerce
- De: Adam Levinter
- Narrado por: Adam Levinter
- Duración: 7 h y 23 m
- Versión completa
-
General
-
Narración:
-
Historia
Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
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-
Great Deep Dive on a Seemingly Familiar Subject
- De Anonymous User en 12-30-20
De: Adam Levinter
Lo que los oyentes dicen sobre Subscription Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Historia
- M. Sturdevant
- 12-04-17
Revealing the Subscribed Economy
What made the experience of listening to Subscription Marketing the most enjoyable?
Finally I have a clearer understanding of an almost invisible method of doing business, subscriptions. But this book goes beyond subscriptions and lays out a method of giving real value to the customer while maintaining an enduring relationship and avoid churn.
My next step will be to purchase printed a printed copy to highlight essential parts and write lots of notes in the margins. Well done!
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esto le resultó útil a 1 persona
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Ejecución
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Historia
- AdaManda
- 12-30-19
Poor Recording Quality, but a decent overview.
This audio is a decent overview on the history of subscription models.
But the title suggests we are going to learn about marketing, and the author
does not dwell on that very much. Most of the book reviews what other big name companies
have done to switch from old revenue models to subscription marketing,... so if you haven't listened
to any other books on this subject, then you may find some interesting stories.
As far as the subtitle "Strategies for nurturing customers in a world of churn", the author gives a few points,
but they are forgettable. For example, the author says multiple times "Don't be Creepy" and tells you that
even if you have the data, don't creep your customers out by suggesting things for them based on their habits.
But honestly, that's really the only one of the strategies that stuck out, and it's average at best.
The main reason overall that I did not enjoy this audio is that the Quality of the recording is pretty bad.
You can hear the feedback hiss when the recorder is turned on / off. The author also just seems to read the
text and not put much emotion / passion into the reading. Would of been better with a hired Narrator and
recorded in a professional studio. Can only recommend if you get it in a daily deal or another inexpensive sale.
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esto le resultó útil a 1 persona
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Ejecución
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Historia
- Pamela
- 11-04-18
Thought-provoking ideas for any marketer
Warning: If you're not offering your products or services on a subscription basis, this book will make you want to start.
It's chock-full of thoughtful ideas for both creating valuable subscription offerings and keeping your subscribers happy and on board once they sign up.
Beautifully narrated by the author: a great listen!
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esto le resultó útil a 2 personas
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Ejecución
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Historia
- Pierre Chamberland
- 03-10-18
thoughtful advice for subscription businesses
well read by author herself. covers much more than traditional marketing. fast, enjoyable read. good resources on author site.
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Ejecución
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Historia
- Justin D
- 11-01-19
Please improve your sound quality.
Hissing noise in the audio makes it very hard to pay attention to the content.
High quality audio is ubiquitous on audible.
The few titles that have missed the mark on this are at a strong disadvantage to their competitors.
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