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The Agile Brand Guide (2024 Edition)
- Digital Experience Platforms (Agile Brand Guides)
- Narrado por: Kenneth Montgomery
- Duración: 3 h y 40 m
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The Agile Brand Guide (2024 Edition)
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Resumen del Editor
Digital Experience Platforms (DXPs) enable marketers to create more engaging digital experiences on mobile and desktop devices, and form a core part of a brand’s marketing technology infrastructure. While customers interact with brands on a multitude of channels, an organization’s website and the platform that powers that site are still a critical hub in a brand’s customer experience. This is one of the reasons a DXP is so important.
In this first edition in this internationally best-selling series of books on marketing technology concepts and platforms, Digital Experience Platforms are explored and demystified. The book explores marketers’ need to find the best DXP for their brand, as well as the roles a Digital Experience Platform should play, the different types on the market, as well as how to initially evaluate platforms, then how to best implement a DXP once you have selected it.
Drawing on Kihlström’s experience working as an advisor to some of the world’s leading brands, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to customer journey orchestration provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Digital Experience Platforms in their organizations. The book also features a foreword from Rupali Jain, Chief Product Officer at leading DXP provider Optimizely, as well as contributions from thought leaders and experts at Horizontal, Optimizely, Sitecore, Verndale, and more.
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