The Second in Command

Unleash the Power of Your COO

De: Cameron Herold

Narrado por: Cameron Herold

As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own.

The Second in Command is your go-to guidebook when you’re ready to scale up. Cameron Herold details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right COO candidate, to successfully onboarding and working with your COO, VP Operations or Director Operations.

The Second in Command reveals the benefits a skilled COO brings to companies and explores the many ways a COO mastermind or COO forum can help grow your COO grow their skills, confidence and network. You’ll learn about the different types of COO that exists and understand the role each COO type plays. Discover how to bring a COO into your company with the least disruption and avoid common problems before they arise. There is no need to go it alone.

©2023 Cameron Herold (P)2023 Cameron Herold

Direction, instructional, and practical

This book was great! I gained a lot from this book. Being a new COO, I feel like I added a lot of value in the transparency of the role, however ambiguous from the role is from company to company. I’m definitely sharing this with my CEO to help enhance our communication and effectiveness.

I highly recommend this to anyone in the COO (or-like) role or anyone wanting more guidance on how the role should be framed up 👍

Just what I needed!

As the 1st in command understanding the relationship between myself and my COO is critical. I not only shared this with my #2, I read it cover to cover and it was worth every minute. I will be sharing with my fellow CEO’s, thank you.

A real aha moment

Reading this book was a real aha moment.
I now realise I've always overlooked the real power of the COO, the second in command and having been without a #2 for a few years I've realised what was really missing and why !

Always love Cameron’s work

And the 2IC framework and ideas are a game changer. Must read for anyone looking to grow their business.

Very useful

I think is a great resource for running companies and gives you great insight of the COO role in different scenarios

Great author, average reader

The narration edits with a different tone of voice were quite jarring; otherwise it was great.

Good concepts

It was useful, and it has very good points. I think I can apply many things, specially regarding the relationship between CEO and COO. Too much of the book was dedicated to publicise the COO Alliance, and that was super annoying. Also, the audio editing is possibly the worst I’ve heard on an audiobook.

Choppy dialogue but good points

Dry dialog with around 100 recordings pushed in at various points with different mic sensitivity setting. Makes for a hard listen even though the story is good and makes practical sense.

Ok

Overall I would say with this one was OK. The problem is that about 20% of the book is really just advertising for the authors consulting business and not content that you can really use.

Great ideas distinguishing CEO from COO

I really never heard anything else like this to help distinguish the roles between a CEO and COO and help you distinguish where you think you should be. There's a little bit of marketing to the author's other projects, but nothing to distracting. Still valuable.