Title: Attracting Top ESG Talent

Host: Bo-Peter Laanen

Episode Summary:

In this episode, Bo-Peter interviews Dan Moussa from Talesca, who shares his insights on the intersection of sustainability, recruitment, and corporate responsibility. They discuss how top tech companies are shifting their focus towards sustainability to attract top talent, the importance of genuine sustainability efforts to retain employees, and the impact of new regulations on businesses, especially SMEs.

Key Takeaways:

1. Recruitment Driving Sustainability: Top talent in tech industries is increasingly drawn to companies with robust sustainability strategies.
2. Consumer Behavior Influencing Business: Consumer demand for sustainable products is pushing companies to adopt more eco-friendly practices.
3. Genuine Sustainability Efforts: Companies must ensure they are not greenwashing, as failing to deliver on sustainability promises can lead to high employee attrition.
4. Impact of Regulations: New sustainability reporting requirements are particularly challenging for SMEs.
5. Global Differences in Sustainability Progress: Different regions are at varying stages of implementing and benefiting from sustainability regulations.
6. Personal Commitment to Sustainability: Recruiters and professionals in the sustainability sector should embody their values.

Action Items:

1. Subscribe: Subscribe to "Marketing for What Matters" for more episodes on sustainability and marketing.
2. Connect with Dan Moussa: Follow Dan Moussa on LinkedIn or visit his website at talesca.com.au for more information.
3. Check Out Dan's Podcast: Listen to Dan's podcast with Talesca at Talesca Podcast.
4. Engage with Us: If you have feedback, suggestions, or want to recommend a guest, email us at podcast@peacefulmedia.com.
5. Support Sustainability: Learn more about One Tree Planted and consider how you can contribute to environmental efforts in your community.
6. Share the Podcast: Help spread the word about "Marketing for What Matters" by sharing this episode.

Guest Information:

• Dan Moussa on LinkedIn
• Talesca Website

Episode Links:

• Peaceful Media
• One Tree Planted

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• Email: podcast@peacefulmedia.com
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