Can we end Badvertising? Join us as we talk to Andrew Simms and discuss ethical marketing and climate action.
🌳 Check us out! 👉 https://peacefulmedia.com/

Andrew Simms, co-director of the New Weather Institute, delves into the pressing issue of bad advertising and its impact on climate change. Discover how high-carbon advertising shapes consumer behavior and learn about the campaign to ban ads for polluting products (Badvertising). Simms shares insights on ethical marketing, the power of sports sponsorships, and the urgent need for public information campaigns to combat greenwashing. Tune in to explore the intersection of advertising, consumer choices, and sustainability, and find out how you can contribute to a cleaner, greener future.

Episode Links:

Andrew Simms: Twitter
New Weather Institute: Website

Peaceful Media
One Tree Planted
Rapid Transition Alliance
New Weather Institute
Badvertising Campaign

Chapters From Today's Episode:

00:00 - Introduction to "Badvertising"
02:01 - Andrew Simms' Background in Environmental Advocacy
06:25 - The Disconnect Between Knowledge and Action
09:47 - Origins of the "Badvertising" Campaign
16:27 - What is the "Badvertising" Campaign?
23:12 - Local and National Efforts to Regulate Advertising
29:52 - Parallels with Tobacco Advertising Ban
36:26 - Impact of Sports Sponsorships on Climate Messaging
40:43 - Addressing Criticism and Revenue Streams
44:28 - Practical and Moral Leadership in Advertising
49:54 - Public Information Campaigns and Climate Crisis
53:00 - Conclusion and Final Thoughts

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

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If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

How can businesses thrive sustainably? Find out valuable insights with John Davis on transforming business for the future!
🌳 Check us out! 👉 https://peacefulmedia.com/

In episode 008 of Marketing for What Matters, Jason interviews John Davis, director for the Center for Sustainable Business Practices at the University of Oregon. Curious how businesses can thrive by prioritizing sustainability and stakeholder value? John shares the competitive advantages of responsible business practices, the role of leadership in driving change, and the ethical considerations in AI development. Get into the value of qualitative research in understanding consumer behaviors and the significance of authenticity, integrity, and transparency in modern marketing.

Episode Links:

John Davis - LinkedIn

Center for Sustainable Business Practices

Summit for Sustainable Organizations

Chapters From Today's Episode:

00:00 Guest Introduction: John Davis

04:04 John's Background and Role at University of Oregon

06:10 Importance of Business Transformation for Sustainability

09:01 Thought Experiment: Leading a Company

13:28 Ethical Considerations in AI Development

16:14 Framework for Transitioning to Stakeholder-Centric Business

21:26 Leadership Traits in Sustainability

28:51 Importance of Leadership in Personal and Professional Life

32:29 Shifting Marketing Strategies: STP to CAM

37:14 Qualitative Research in Understanding Consumer Behavior

45:03 Storytelling in Product Marketing

49:00 Marketing Strategies for Small Businesses

53:16 Integrity and Transparency in Modern Marketing

56:27 Challenges and Solutions for Brands Aiming to be a Force for Good

01:01:57 Role of Higher Education in Shaping Sustainable Business Practices

01:09:17 Planting Trees: One Tree Planted Initiative

01:10:39 Conclusion and Final Thoughts

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

Curious about how to balance sales with sustainability in B2B? This week we discuss with guest Brianna LePiane sustainable business growth strategies, client-centric sales, and the power of collaboration.
🌳 Check us out! 👉 https://peacefulmedia.com/

This week Fran interviews Brianna LePiane, a seasoned consultant in sustainable business growth. They delve into the importance of adopting sustainable practices and creating long-term growth strategies. Brianna shares her experiences in the sustainability space, from her inspiration in Guatemala to her focus on compostable packaging and ethical sourcing.

Guest Information:

• Brianna LePiane, Sales Strategist
• LinkedIn: Brianna LePiane
• Website: Sustainable Product Sales

Episode Links:

• Block Chain for Climate: blockchainforclimate.org
• Noah Labinaz from Common Better: commonbetter.org
• Catherine Griffin from Impactable X: impactablex.com
• Food Stash Foundation: foodstash.ca
• Work on Climate: workonclimate.org
• Scale Collaborative: scalecollaborative.ca

Chapters From This Week's Episode:

00:00 Introduction and Episode Overview
02:15 Brianna LePiane on Sustainable Business Growth
05:30 Brianna's Journey in Sustainability: From Guatemala to Compostable Packaging
10:45 Ethical Sourcing and Supply Chain Management
14:20 The Role of Entrepreneurship in Systemic Change
18:10 Balancing Sales and Authenticity in Sustainable Business
22:30 Client-Centric Sales and Marketing Strategies
27:00 Collaboration and Seeking Expert Advice in Sustainability
31:45 Overcoming Negative Perceptions of Sales in Sustainability
36:00 The Importance of Rest and Natural Skill Sets for Entrepreneurs
40:20 Clear Communication and Emotional Intelligence in Marketing
44:50 Understanding Product Life Cycles and Supply Chain Emissions
48:30 The Future of Sustainability in Business: Challenges and Opportunities
52:15 Practical Tips for Sustainable B2B Product Sales
01:01:58 Sustainability, passion, and emotional management in business

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.